For modern marketers, social media is no longer a choice; rather, it is a need to keep ahead of the competition. Given its whopping 4.2 billion active users globally, it is not surprising that social media has evolved into an integral facet of a business's marketing strategy. The importance of social media in marketing cannot be overstated; it has transformed how businesses approach marketing by providing a targeted and cost-effective means to reach their target audience. Read more here: https://bit.ly/43KVQB9