planning process or steps to launch new product for Shopno

1. Principles of Management
Tropic: Assignment on planning process or steps to
launch new product
Supervised By
Mrs. Mahbuba Sultana
Course instructor,
Principles of Management
Northern University Bangladesh
Submitted To:
Departmentof Business Administration
Northern University Bangladesh
Submitted By:
Section- A
Submission Date: 25-12-2013
Sl No Name ID
01 S.M. Al-Shahriar BBA 120304790

2. I am the manager of SWOPNO . I want to launch some new products
in my shop, like: shoes, curtains, jewellery, home applicances etc. so
that customers can get all of their necessary things under a single roof.
Now i am going to disclose how will I plan to launch these items in
my shop.
As a manager of SWOPNO my planning process or steps to
Launch new product in my shop :-
1.BEING AWARE OF OPPORTUNITY
In light of:
→ The Market of that product
→ Competition in market
→ Our Strengths
→ Our Weakness
2. SETTING OBJECTIVES OR GOALS:
→Where we want to be?
→What we want to accomplish?
→When we want?
3. CONSIDERING PLANNING PERMISES:
→In which environment we are going to launch our product.
4. IDENTIFING ALTERNATIVES:
→What are the most promising alternatives to accomplishing our objectives?
5. COMPARING ALTERNATIVES IN LIGHT Of GOALs SOUGHT:
→Which alternative will give us the best chance of meeting our goals at the lowest
cost and highest profit?
6. CHOOSING ALTERNATIVES:
→Selecting the course of action we will pursue for that product

3. 7. FORMULATING SUPPORTING PLANS
→Buy equipment
→Buy materials
→Hire and train workers
→Develop the new product
8. NUMBERIZING PLANS BY MAKING BUDGETS
Develop such budgets as:
→Product’s Volume and price of sales
→Operating expenses necessary of plans
→Expenditure for capital equipment
→Develop the product