Rocket Science to Business, Lessons Learned from Technology Commercialization Projects
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Slides from my talk at Innovation Factory on May 28, 2013
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Rocket Science to Business, Lessons Learned from Technology Commercialization Projects
- 1. FROM ROCKET SCIENCE TO BUSINESS: WHAT I LEARNED ALONG THE WAY... Ferhan Bulca, Ph.D., P.Eng. 28 May 2013
- 2. Ferhan Bulca • Ferhan Bulca, Ph.D., P.Eng. 2 Educator New Business & Product Development Consultant (select clients) www.ferhanbulca.com
- 3. Commercialization Blueprint © Ferhan Bulca 2013 3 Business Design Go-To Market Strategy Development Launch Monitor How do you plan to penetrate target markets and how do you plan to attract their attention? How do you develop the right thing quickly & efficiently? How do you find out what works & what wows customers? Do you have a solid sales process and plan? How do you learn from market response and how do you act? A business management tool to monitor and manage what matters to your business. Starting point of commercialization. This is where customer insight leads to need identification and a business model.
- 5. Year 1995 Internet goes commercial
- 10. CellKeyTM
- 12. Softchoice Cloud
- 13. Commercialization Blueprint © Ferhan Bulca 2013 14 Business Design Go-To Market Strategy Development Launch Monitor Business Design
- 14. Establishing a clear understanding of customers’ needs requires being REALLY close to them
- 15. Customers’ Needs
- 16. Partnerships make or break you. Choose wisely & carefully
- 18. Define the value chain you will operate in and how you add value
- 19. Re-Defining a Value Chain DATA CENTER CSP / SAAS SOFTCHOICE CUSTOMERS
- 20. Commercialization Blueprint © Ferhan Bulca 2013 22 Business Design Go-To Market Strategy Development Launch Monitor
- 21. Understand the prerequisites for adoption in your field
- 23. Go-To-Market Strategy 21 3 ADVISORY SERVICES PROFESSIONAL SERVICES SOFTCHOICE APP PORTAL MANAGED SUPPORT
- 24. Commercialization Blueprint © Ferhan Bulca 2013 26 Business Design Go-To Market Strategy Development Launch Monitor
- 25. Plan for fast & iterative development with assessment points
- 27. Commercialization Blueprint © Ferhan Bulca 2013 29 Business Design Go-To Market Strategy Development Launch Monitor
- 28. There is no single right way of launching your offering
- 29. Launch
- 30. Commercialization Blueprint © Ferhan Bulca 2013 32 Business Design Go-To Market Strategy Development Launch Monitor
- 31. Measure things that are relevant & actionable. For everything else, trust your gut
- 32. Monitor
- 33. Commercialization Blueprint © Ferhan Bulca 2013 35 Business Design Go-To Market Strategy Development Launch Monitor Think Positively
Editor's Notes
- CellKeySubsystem (component) functionalityInternal scientist useExternal scientist useEarly mfgFull mfg
- W.E. Deming said “You can only measure 3% of what matters”