It represent the online user % and opportunity of mobile and e-commerce business in Bangladesh.

1. 1
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
• Internet usage rose significantly over the last five years
• According to World Bank statistics, Internet usage stands at 6.3% in 2012 compared to 0.1% in 2000, and 3.7%
in 2010.
• While penetration of 6.3% might not seem very striking, the rate of increase is very high
DIGITALIZATION
Internet usage
33.43million
Internet users
as of May, 2013 (Source:
Bangladesh
Telecommunication
Regulatory Commission
(BTRC))

2. 2
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
DIGITALIZATION
• Websites like Facebook has become a mini version
of the Internet.
• According to Facebook statistics, the country has
over 1.4 crore Facebook users as of 2012.
• Users are
• making transactions/purchases
• sharing content that shape opinions of
millions
• forming relationships
• All in all, they have a place where they can express
themselves.
• Facebook’s contribution in shaping current social
trends cannot be denied on how it has affecting
how Bangladeshis – both young and old – live their
lives in 2013.
Social Networking domination
1.4 crore
Facebook
Users in Bangladesh as of December,
2012 (Source: Facebook)

3. 3
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
DIGITALIZATION
• Easy availability and economical services offered by
telecom services have made mobile phone
communication a viable mode of communication for
the masses.
• According to national statistics, Mobile phone
penetration stands at 66%, which is over 110 million
people (as of 2012).
• Everyone from top executives to common people in the
very bottom of the social class shows
Mobile phone usage
• Online stores are slowly gaining popularities where
consumers can make their purchases sitting at home.
• Utility bills can be paid through the Internet/Cell phone
• Exam results can be viewed in cell phones
• Electronic money transfer and Internet banking has
gained immense popularity
Digitalized lives

4. 4
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
DIGITALIZATION
• Many services – from both the government and private sector –
are now available through digital means.
• From January 2013 to June 2013, 45 million citizens took services
from Union Information Service Centers (UISC) across the country.
• The centers were launched 5 years ago as a hub where rural
population can easily access government services in a one-stop
center without hassles.
• Tk 130 million worth of transactions has been made and 36,000
citizens received e-medicine services through the UISCs
• In 2013 alone, over 1.1 million railway tickets were sold through
mobile phones – a new service launched 4 years ago.
• A total of 23 million transactions were made in the year to pay
utility bills over mobile phones in 2013.
More technology-based services
Most government services are
now available through online

5. 5
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HEALTH & WELL BEING
While, Bangladeshis are now more
conscious on healthy living and
wellness than they were five years
ago, overall awareness isn't as good
as it should be.
The status of health depends upon
the overall socio-economic
development. In a developing country
like Bangladesh the extremely low
income of most people pushes health
care to low priority.
• One of the biggest developments in the overall health sector in Bangladesh has
been the introduction of a health policy in 2011
• The policy focuses on healthcare as citizen’s basic right and reinstates the
government’s constitutional obligation to ensure health care for its citizens
• It also tries to ensure an effective health care system that responds to the
need of a healthy nation

6. 6
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
HEALTH &WELL BEING
Life expectancy at birth 70 67 70
Bangladesh Regional Avg Global Avg
Life expectancy at age 60 18 17 20
~ WHO statistics,
May 2013
The average number of years that a
person at 60 can be expected to live

7. 7
Copyright © 2013 The Nielsen Company. Confidential and proprietary.
• Another reflection of the rising awareness is very
visible in the cities, where people are visibly more
conscious about their health and well-being.
• Neighborhoods parks and open spaces are found
brimming with people both genders and all ages
engaged in activities to stay fit
• New gymnasiums are cropping out in
neighborhoods with more and more people
signing up
• People are more aware about healthy eating and
living
• All these show a visible change in health
consciousness and overall well being in
Bangladesh
HEALTH &WELL BEING