Journey and WHY of starting The Art and Craft Gallery, India branch 2016

What's Our Story?
• Unconventional Gallery run by a Creative
Individual for Fellow Creatives
• We are online gallery showcasing creative
works of Artist, Makers, Artisans, Designers
from across the globe
• Akshaya Borkar a self-taught creative
individual faced the dilemma of marketing vs
making in her personal journey of online
selling in 2010 which sowed the first seed of
starting our gallery….
5/10/2016 www.theartandcraftgallery.com

Our Mentors
Jack Delosa
BRW Young Rich List Member
Founder of The Entourage, Sydney
Andrew Morello
Winner of “The
Apprentice 1” Australia
Real Estate Mogul
Marie Forleo
Top Women
Entrepreneurs in USA
Founder of Bschool

Achievements…

Stevie Awards For Women in
Business 2015

Stevie Awards For Women in
Business 2015- Interview

Media…

What we do? What’s our USP?
0 We make artist famous!
0 We save 90% of your ‘ Screen Time’
0 We double your online exposure without increasing
your workload
0 We are one stop-shop for all Marketing and PR
services for creative industry
0 We do not charge any selling commission, so every
$$ spent in our gallery goes directly to the maker.

WHY we do so?
0 Our Vision is “ To Abolish Struggling Artist”
phenomena and support artist to flourish
0 By 2020 80% of traditional 9-5 jobs will be replaced
by technology, so humans will be forced to connect
with their inner creative gift and trade their gifts to
build their followers.
0 “Connection Economy” is here, where traditional
marketing needs to be changed, people buy because
they care about the origin of their products / services…

Advisory Board Members
Mrs. Sujata Dharap, International Award Winning artist from Pune with more
than 3 decades of career in arts
Mr. Subhash Naik, Retired Editor of Loksatta plus 3 decades of journalism
experience. Plus Passionate about Arts and Culture awareness through Media
Prof. R. K Ambegaonkar, former Dean, Faculty of Engeneering , University of
Pune. Educationist and Mentor in Enterpreneurship Development and Make in
India programme
Mr. S. S Mutha, Builder of Ozone Mall and Creative person, who faced the
challenges of going online with his craft. Hence, passionate about spreading
our social cause to more creatives out there
Dr. Sanjay Upadhye, Multi talented Theatre Actor, Spiritual Speaker, Orator,
Author and Vice President of Vishwa Shanti Sangh, UNESCO in Alandi, Pune

Strategic Partners
69 Smith Street Gallery, Fitzroy, Melbourne Australia – Not for Profit
Organisation running physical gallery in Melbourne.
Mumbai to Melbourne – Fashion Blogger, Melbourne, Australia –
Showcases our artist’s creations on her blog.
Creative Style Hub , Melbourne, Australia - Online Directory for all types of
creative and supplies businesses in Australia
Digital Ready, NSW Australia: Australian Government supported Not for
Profit Organisation, educating SME businesses about Social Media Marketing
BohrilAli.com Pune based online business selling Art and Craft Supplies and
more from the famous bohri ali area of Pune markets

5/10/2016
How to Join Our Gallery?
www.theartandcraftgallery.com

What's the Process

Fred Rusic, 85 Year old Artist
from Melbourne, Australia
Russian Refugee of World War 2, a self taught
artist creating Fashion Illustration with
Alcohol Colour Inks. He was never selected by
formal galleries in Australia as he was not
trained artist.
We Helped him right from product
photography to online presence and selling
his art prints. He got many great reviews on
our site, which resulted in local prestigious
gallery contacting him to showcase his
original works.
So , Fred Rusic kind words for us were, “
Thanks for giving me wings to Fly! Getting
this opportunity finally in my life is a greatest
joy”

Edith JoChinke, 65+year old artist from
Melbourne, Australia.
Edith is one of our founder members, who
sold her work from a small stall at Craft
Market in Melbourne City when we met her.
Her Weekend Art Workshops bookings
increased by 200% in the first year she was
on the gallery!
She got published in Media for 12 articles in
15months. Her article in Huffington Post
generated her Consignment order from
Dubai!
From 2015, she is now working from home
and working on selling rights to her work for
a manufacturing company. So She can gain
royalties from her work even if she can’t do
work forever.
Gained more than
400% in the first
year of joining our
gallery!

Sally Green, Glass Art artist from Melbourne,
Australia.
Sally Green’s creations got published on
Fashion Overserver Magazine in Australia .
This included only product to and fro
shipping cost for the artists with a long
exposure with their digital magazine!
Sally Green has generated more
200% gains since joining our gallery

Arun Kumar Bajaj – Indian Army Commission Work
Arun Kumar did this custom order for Napier
Rifles – Indian Army in February 2016
His gains have been above 600% since joining
our gallery in last 3 months!!

What’s Next?
0 Physical Gallery Exhibition in Melbourne, Australia –
22May to 12 June where 2 Artists from India and 2
from Australia are exhibiting
0 Creative Meet for Punekar’s Happening on 11th June
2016 – First time ever where all creatives will be
under one roof, not selling, not setting up stalls but
actually Networking, Learning Marketing to grow
their business

Want to Help us grow?
0 Support our artists : Buy your corporate gifts or personal gifts for
every occasion directly from our artists
0 Become our Affiliates / Ambassadors : Connect us with any
organisation or person who is in Arts and Crafts Industry anywhere in
the world
0 Help us Publish: Tell us if we can write any Art related articles / blog
posts for your organisation. Interview our artists
0 Give us your feedback as what we can do better
0 Volunteer or Intern with us! We are always looking for helping hands
and curious minds!!
0 Stay connected to collaborate

Qs and Stay Connected…
0Questions???
How can we stay connected?
Best way to Contact us is Phone or Email.
Let’s get Social on
/theartandcraftgallery,
/craftgallerygal
/TheCraftGallery

Journey and WHY of starting The Art and Craft Gallery, India branch 2016

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