Axe

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Axe

  1. 1. A X E AN G E L CLUB
  2. 2. About Axe -India Axe brand communicates through advertising, the various ways it helps men attract women Launched in India in 1999, the brand has the dominant share in male deodorant market in India AXE an iconic, youth brand available in more than 60 countries around the world Cool, Fashionable and Stylish
  3. 3. Axe Angel Club-India Building virtual engagement via ‘real’ personas India’s largest and most well engaged fan pages on Facebook, Reaches out to more than a million users on a daily basis Give the users a better and a more realistic brand experience The official Axe Community
  4. 4. The Angels @ heart of the community are the Angels Each Angel with her own well defined personality asking the audience to join the ‘Club’ They connect with the TG on what would be interesting to them .i.e. Cricket, Football, Music etc The brand ambassadors- attract fans not only in terms of awareness, but also in terms of trials, purchase, consumption and repeat purchases.
  5. 5. <ul><li>Making the AXE Angels part of the daily lives of thousands of users. </li></ul>Alisha – Fashionista, Film Critic Sophia – The cute college chick Rhea – The musical rockstar! Simran – The hot Punjabi kudi Tanya – The Gym Babe Lydia – The corporate hottie Kelly – The sexy bartender Natalie – The bold Biker babe
  6. 6. Why Talenthouse?
  7. 7. talent house is the World’s largest online platform where artists from all over the globe engage for Creative Collaboration in the fields of Film , Fashion , Art , Photography , Music
  8. 8. TALENTHOUSE ADVANTAGE Our Unique SOCIAL MULTIPLIER EFFECT Facebook integration Twitter Buzz YouTube virals SMS n Online voting
  9. 9. Create high visibility Increase levels of interest & noise across mediums How this collaboration will help Axe India? Feed the brands appetite for fresh, high quality talent while enhancing its social media presence Help the brand position itself as a mentor Reach out to artists community and create unprecedented viral reach to extended audience types, through the communities that self-form around the brand Platform for liaison between the brand and an artist
  10. 10. Content Creation Creative Invites Each initiative creates content which can be released exclusively online Multiple Stars Each CI will give an opportunity to a fresh artist to showcase his talent Talenthouse Advantage Through its unique ‘Creative Invite’ process create Virals creating the potential for exponential growth in the property’s exposure and influence
  11. 11. <ul><li>An opportunity to position itself as Mentor </li></ul><ul><li>Accentuate its Social presence and online visibility </li></ul><ul><li>Reach out to talent from all across India and create massive viral </li></ul><ul><li>Talenthouse envisions to ‘Liberate talent holders’ </li></ul><ul><li>We aspire to enable Artists live their dreams </li></ul><ul><li>We intend to bring together the budding artists to the mentors </li></ul>unconventional masculine seductive Collaboration Aspirational Upcoming
  12. 12. <ul><li>The Action Plan…… </li></ul>
  13. 13. CATEGORY: F MCG IDEA: Face of Axe PLATFORM: Talenthouse OPPORTUNITY: The next Axe Angel
  14. 14. soft on the eyes? think your hot? Axe is looking for 'the bombshell' that outshines the ordinary' so if u r oozing beauty, then give yourself a shot After all Axe wouldn't want to let you go unnoticed .
  15. 15. CREATIVE INVITE PROCESS A Creative Invite has 3 vital components: WINNERS SELECTION The winner will be chosen by Axe from the highest voted submissions. WHAT DOES WINNER GET Winner will receive a modelling contract with Axe and join the Axe Angel Club Creative Invite Aspiring Models & Fresh Faces to submit their portfolios on www.talenthouse.com Axe puts out a Creative Invite
  16. 16. WEBSITE PLACEMENT Be the face of Axe
  17. 17. how?
  18. 18. 8 weeks after CI launch for models to participate MECHANICS 2 weeks for the global audience vote for portfolios 8-10 days to select the final winner 1. 2. 3. 4. Axe Launch CI Aspiring Models Participate Friends & Fans of Artists vote Winner Annou- -nced by Axe
  19. 19. Other Creative Invites
  20. 20. <ul><ul><ul><li>Shoot for Axe </li></ul></ul></ul><ul><li>Style an Angel </li></ul><ul><li>– . </li></ul><ul><li>She’s got the Look </li></ul><ul><li>– </li></ul>In extension of “Axe Angel Club Talent hunt ”, a Creative Invite for emerging photographer to showcase talent. The end result will be the opportunity to have the opportunity to e part of the next Axe Angel Club campaign. A Creative invite for stylists to show their creativity and have the opportunity to style an Axe Angel for the next campaign What would Axe be without creativity? A Creative invite for make-up artists to showcase Talent and have the opportunity to work on a new look for an Axe Angel for a future campaign.
  21. 21. Shoot for Axe
  22. 22. Shoot for Axe –Mentoring photographers A CI where aspiring photographers are given a subject to shoot Entries captured on Talenthouse (and Axe Homepage) Artist community and friends of the participants vote Top 20 most voted submissions get wild card entry for final selections Axe/Talenthouse choose winning entry Winner get an opportunity to get into the “the club” The Life changing opportunity is to partner with Axe on the next creative campaign for the Angels club
  23. 23. Style an Angel
  24. 24. Style an Angel –Mentoring stylists A CI where aspiring stylist are given a muse to design Entries captured on Talenthouse (and Axe Homepage) Artist community and friends of the participants vote Top 20 most voted submissions get wild card entry for final selections Axe/Talenthouse choose winning entry Winner get an opportunity to get into the “the club” The Life changing opportunity is to partner with Axe on the next creative campaign for the Angels club
  25. 25. She’s got the look
  26. 26. She’s got the look –Mentoring Make-up Artists A CI where aspiring Make-Up artists are asked to showcase creativity Entries captured on Talenthouse (and Axe Homepage) Artist community and friends of the participants vote Top 20 most voted submissions get wild card entry for final selections Axe/Talenthouse choose winning entry Winner get an opportunity to get into the “the club” The Life changing opportunity is to partner with Axe on the next creative campaign for the Angels club
  27. 27. SUCCESS STORY Submissions 8000 (Models and Photographers) Votes 70, 000 Engagements 8,75, 432 Emails Sent 14, 213 Winners Miro Arva & Sabrina Rocha Incentive Published on Glamor magazine
  28. 28. SUCCESS STORY AJ Marti from Dominican Republic was awarded his prize at Times Square in New York by STAN LEE FOUNDATION
  29. 29. SUCCESS STORY John Filipe’s ( Portugal ) Goggle Design to be worn by British Olympic athlete at 2010 Winter Olympics
  30. 30. Want in?

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