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1. Marketing

2. What is Marketing?

3. Attracting the right customers

4. How do you do that?

5. Marketing Models

6. Goal Target
Channel Message
GTCM Model

7. What is Messaging?
Brand and
Cause
Connecting
the dots
What do
you want
them to
do?

8. Marketing Channels
Targeted
Customer
Segment
Most
Efficient
Maximum
Results

9. Let’s take a look at some of them

10. 1) Marketing with a cause

11. https://www.youtube.com/watch?v=ts_4vOUDImE

12. 2) Marketing that adapts

13. The time Burger King gave funny sleep masks to South
Korean Commuters
18.7% increase in morning sales and social media chatter about the
brand increased by 44.5%

14. 3) Marketing that touches the heart

15. https://www.youtube.com/watch?v=vnVuqfXohxc

16. 4) Seasonal Marketing

17. https://www.youtube.com/watch?v=wuz2ILq4UeA

18. 5) Marketing that is unique

19. https://www.youtube.com/watch?v=tF5YOeaBAUo

20. 6) Guerilla Marketing

21. https://www.youtube.com/watch?v=fpXn3ae4zws

23. Which works for your product?

24. What do we market in AIESEC?

26. “Marketing is no
longer about the stuff
that you have to sell,
It is now about the
stories you have to
tell”