Jeff Bezos emphasizes that Amazon focuses on building lifelong relationships with customers rather than maximizing profits from each individual transaction. He stresses the importance of focusing on customers and providing great experiences, as word of mouth is powerful online and happy customers will tell others about their positive experiences.

4. “We aren’t in the coffee business, serving
people. We are in the people business,
serving coffee.”

5. “We are not trying to maximize out of every single
transaction. We are trying to build a life long
relationship with all our customers, one call at a
time.”

8. “Focusing on the customers matters. It really does
matter online, where word of mouth is so very
powerful. If you build great experiences,
customers tell each other about it.”
- Jeff Bezos, CEO Amazon