Business Partnership

1. Bisleri-Tata Deal
| A once-in-a-
decade deal
which will have a
multiplier effect
Ritik taran
Ashi Batham
Harshita Mishra
Depak sadhwani
Saloni gupta

2. THE
JOURNEY
OF
BISLERI

3. The Bisleri -TATA deal
Ramesh Chauhan divesting Bisleri
International to TCPL for around Rs
6,000-7,000 crore.
Earlier he sold his stake in Thums Up,
Gold Spot, and Limca to Coca-Cola.
Presence of other interested parties
such as Reliance Retail, Nestle and
Danone.
With acquisition of bisleri tata can be
the leader in packaged water segment

4. Bisleri rules in size, bottling plant facilities as well
as reach across the length and breadth of India.
Tatas will have a foothold in the entry-level, mid-
segment and premium packaged water categories.
Bisleri International has a 32% market share, in
packaged water segment
revenue of the TCPL will be increased by 10-15
percent (expected)

5. MAJOR REASONS
BEHIND THIS DEAL

6. Last Updated: Nov 26, 2022, 09:54 AM IST
RAMESH CHAUHAN, has been in
indifferent health in recent times and
says he doesn't have a successor to take
Bisleri to the next level of expansion.
Daughter Jayanti isn’t too keen on the
business.

7. SELLING BISLERI WAS A "PAINFUL" DECISION, BUT CHAUHAN BELIEVES THAT THE TATA GROUP….
"WILL NURTURE AND
TAKE CARE OF IT
EVEN BETTER".
TATA CULTURE OF
VALUES AND
INTEGRITY
ONLY TATA
TCPL IS ALREADY INTO DRINKING WATER BUSINESS
BISLERI WILL GET A BOOST IN ITS
EXISTING DISTRIBUTION ,
MAKING THE COMPANY’S EXISTING
SUPPLY CHAIN MORE EFFICIENT.
FOCUS AND INVEST IN ENVIRONMENTAL
AND CHARITABLE CAUSES LIKE WATER
HARVESTING, AND PLASTIC RECYCLING.

8. IMPLICATIONS AND
FUTURE AHEAD
• Bisleri will get a boost in its tata’s existing
distribution.
• Get data- driven support from Bigbasket
making the company's existing supply
chain more robust and efficient.
• This deal will propel them to a market
leading position. In the packaged drinking
water business.
• Expected to grow at a CAGR of 13.25% on
account of increasing disposal income ,
rising health and hygiene awareness and
increasing product innovation.

9. Pros And Cons
Pros
• Tata will have access to Bisleri's extensive
product portfolio and distribution network.
• BISLERI will benefit from the resumption
of relations with a visionary company and
reap the benefits of goodwill.
• Tata will benefit from Bisleri's decades of
experience in the FMCG sector.
Cons
• Decrease in market share of bisleri
• This deal could result in job losses.