Reebok is a British company that produces athletic footwear, apparel, and accessories. It was founded in 1895 in Bolton, UK and was originally called Mercury Sports before being renamed Reebok in 1958. In 2006, Reebok was acquired by Adidas for $8 billion. Reebok's products include footwear, sportswear, women's apparel, and kids' items. Major competitors include Nike, Puma, and Fila. Promotional strategies include advertising through media, banners/hoardings, sponsoring personalities, collaborating with brands, and offering discounts. Reebok has outlets located in Delhi and Faridabad, India.