February 2012 The Van Horn Compass Your Pathway to the Past, Present, and Future Editor In Chief: Tina Tasche HYUNDAI ELANTRA NAMED NORTH AMERICAN CARInside this issue: OF THE YEARFrom The Desk Of 2 Source: HyundaiNews.comMike Tasche The 2012 Hyundai Elantra took top honors in theService Question Of 4The Month most exclusive award in North America when it wasWho Is # 1 In 5 named 2012 North American Car of the Year.Customer Retention?Hyundai Fundai 6 A jury of 50 independent North American automo-Activity tive journalists evaluated each of the new cars intro-Donna’s Cooking 8 duced last year and chose the 2012 Hyundai ElantraCorner as the winner. The award was announced at a news conference at the 2012 NorthCoupons 9 American International Auto Show in Detroit, which marks Hyundai’s second win. The Hyundai Genesis was named North American Car of the Year in 2009. “Elantra speaks to the success of our recipe of bold design and great fuel econ- omy,” said John Krafcik, president and chief executive officer, Hyundai Motor America. “In a year with some truly breakthrough competitors, we are honored that the jury recognizes Elantra’s far-reaching impact on the industry.” The jurors considered more than 50 new vehicles, before selecting the top three cars and top three trucks. The Volkswagen Passat and Ford Focus were the other3512 Wilgus Ave. car finalists. Sheboygan, WI 53082-1144 Award caps record year for Hyundai Motor America and Elantra Best-in-class standard fuel economy on all models Highest owner satisfaction with real world fuel economy of all compact cars Main Line: Mid-size interior room in a compact class footprint Elantra is built at Hyundai Motor Manufacturing Alabama (920) 457-3608 Toll Free: Most importantly, Elantra is driving traffic to Hyundai showrooms. Elantra’s re- 1-800-236-9888 cord 186,361 sales helped Hyundai achieve its record sales of 645,691 units in the U.S. in 2011. Hyundai Motor America posted a 20 percent increase over 2011 total sales.
From The Desk Of Mike TascheHello Everyone,I want to thank all of you that took advantage of our large inventory and purchased a vehicle from us. Thegood news is the Hyundai new car inventory is growing and we now have the largest inventory we have hadover the past year. Other good news is we delivered 129 vehicles in December. We delivered over 50 differ-ent makes and models to customers in over 32 different zip codes, and 4 different states, with Mississippi tak-ing the long distance honors this month. Another great thing to see is 52 of our vehicles were Hyundai’s andwe also delivered just over half of our total vehicles in Sheboygan County. Helping local customers get theirdream car is something we take very seriously. QUESTION OF THE MONTHMike, I’ve been reading your articles over the past year, and by the way I love them. Myquestions are; how were Hyundai sales across the United States in 2011? Could yougive a breakdown of some of the most popular models, and what does Hyundai havegoing or planning for 2012?Thank you and by the way great questions. I think everyone should be interested in these answers. You willalso be happy to know that Hyundai is a company that has made outstanding strides over the past decade.More recently Hyundai has achieved many awards and accolades from everyone that counts: consumers likeyourself, and the critics judging Hyundai against every other manufacture in the country.The Hyundai Elantra has just been voted North American Car of the Year. Please read the article on thefront page of this newsletter to hear more about that.You ,the consumers, have voted and the Hyundai product was just voted #1 in Customer Retention accordingto JD Powers and Associates.Wow, if a company did nothing else but won both of those over the lifetime of the manufacture they wouldcertainly go down in history as being a success. Now think about this. Hyundai did BOTH in the same year. So how many Hyundai’s were sold last year?The answer is 645,691 up 20% from last year. Most manufactures would be satisfied to reach a 1% marketshare for new cars sold in the United States. Hyundai however holds a 5.1% market share and that is a lot ofnew Hyundai vehicles on the road. Other great news is 420,000 of those vehicle were built right here in theUnited States. That’s keeping a lot of people employed on the home land. Page 2
Of those great numbers you will also be happy to hear that Hyundai achieved an industry leading 36.1 milesper gallon CAFÉ rating. What that means is Hyundai vehicles across all models achieved better gas mileagethan any other manufacture vehicles.As for individual sales, the Hyundai Sonata was the sales leader with over 226,000 new Hyundai cars delivered.To understand what this means please keep in mind that there are only five models sold in the entire industry thatachieve over 200,000 sales in a calendar year. That really is more proof that the Hyundai line up is a top seller andthey really do have something for everyone. Lastly what’s coming up for this year?First this is the IQS rating period. This is a rating system that measures how satisfied buyers are over the first 90days of ownership. Hyundai is very aware of this prestigious award and has their eyes set on the number one posi-tion.Soon you will see a totally redesigned Azera, and this one will take your breath away. Designed for the personwanting more room than a Sonata, a V-6 engine, and to have all of the great features you would expect in a luxurycar.Then we have a new Santa Fe coming. This will be a totally redesigned 2013 model and will arrive in August orSeptember of this year. This Santa Fe is going to also be a show stopper. It’s said to have all of the extras you’vecome to expect from Hyundai and a few other bells and whistles.Van Horn and Hyundai really are the dealership and manufacture that covers you for everything you need. I hopeyou all enjoyed this information and I’m sure there will be more to come very soon. If you have any suggestions orthings you would like me to talk about in future editions of our Van Horn Compass please email me firstname.lastname@example.org.Michael TascheGeneral Manager Page 3
The Van Horn CompassQuestion Of The Month: By: Scott RichardsHow Long Should A Car Be Warmed Up Before DrivingIn Cold Weather?Although you might think it’s easier on your car to let it sit and gently warm up,doing so is a bad idea for a number of reasons.Most importantly, it does indeed waste gas. The vast majority of cars and trucks on the road today useelectronic fuel injection. When your vehicle’s engine is cold, the computer tells the fuel injectors to stayopen longer. This allows more fuel into the engine to help it run cold. As the engine warms up theinjectors let in less fuel and everything returns to normal. The problem is that letting your vehicle sitand idle is the slowest way to bring it up to operating temperature because it’s generally sitting inyour driveway at just above idle speed.And this method to warm up also invites other problems. Carbon monoxide poison, catalytic converterfailure, and vehicle theft to name a few.If it’s bitterly cold out you can let it warm up for a minute or two to allow the oil to thin out a bit andcirculate completely. But other than that if it runs then driving it gently is the best way to warm it up. On a cold day here is my warm-up routine: Start the car. Adjust the radio. Put on my seatbelt. Check the mirrors. Drive.The important thing here is to drive “easy” for the first few miles. My guess is your parents probablydrive in this reasonable manner even after the car warms up. This is what helps contribute to theircar’s long life.Also remember to NEVER warm up your car in your garage as the carbon monoxide can get into thehouse and build up in the garage even if the garage door is open. Always pull the vehicle at leasthalfway out if you have to let it run.If you have to sit in your car while it is running for a long period of time it is recommended that youcrack the window to get a bit of fresh air in.The only exception I’d add is this: If you are in a cold climate and your windows are frosted (especiallyon the inside) it is a safety hazard. If you can’t see clearly then you can’t drive safely. In that case,warm it up enough that your defroster starts working.If you disagree with me on this topic then I would recommend that you consider purchasing remotestart for your vehicle. Page 4
HYUNDAI IS #1 IN CUSTOMER RETENTION ACCORDING TOJ.D. POWER AND ASSOCIATESSource: HyundaiNews.comHyundai is highest among all automotive brands in J.D. Power and Associates 2012Customer Retention Study.Now in its ninth year, the study measures the rate at which automotive brands retaintheir existing customers and examines the reasons why customers remain loyal. Hyundaiearned the top spot in the study, improving its retention rate by four percentage pointsfrom 2010 to 64 percent in 2012.According to J.D. Power and Associates, Hyundais increased retention rate is shaped by its expanding modellineup, as well as the fact that perceptions of the brands quality and appeal have continued to improve duringthe past decade.The 2012 Customer Retention Study is based on responses from 117,001 new-vehicle buyers and lessees, ofwhich 73,733 replaced a vehicle that was previously acquired new.In addition to customer retention, the study also measures the rate at which each automotive brand capturescustomers from its competitors, known as conquesting.“We are proud that Hyundai owners show their brand loyalty by choosing to buy another Hyundai vehicle over60 percent of the time,” said Dave Zuchowski, executive vice president, National Sales, Hyundai MotorAmerica. “Once they experience the styling, comfort and value of Hyundai vehicles, it’s no surprise that theyelect to stick with the Hyundai brand. We are thrilled that our vehicles and our dealers are earning the respectand loyalty of our customers.” Page 5
DRIVE ONE HOME TODAY Go to vanhornhyundai.com to fill out our secure online credit application and contact our customer service department to make an appointment! (920) 627-2672Page 7
The Van Horn Compass DONNA’S COOKING CORNER By: Donna Tasche MEAT LOAF 1lb Hamburger ½ lb Italian sausage ¼ cup chopped onion 1 egg Mix all ingredients together put in bread pan ½ cup milk and bake at 350 degrees for 1 hour. 4.5 oz chopped Green chilies 1 package Taco season mix ¾ cup cracker crumbs Spread about ½ cup of smooth taco sauce and 1 cup shredded Taco cheese sprinkle about ½ cup shredded taco cheese on and bake 10 more minutes. Topping ½ cup of smooth Taco sauce ½ cup of shredded Taco cheesePage 8
Clean Out Your Cupboards And Support Two Great Causes!Please bring in non-perishable food items to our dealership from now until February 29. For every food item brought in we will donate $1.00 to the Sheboygan Big Brothers Big Sisters Program. All food donations will benefit the Sheboygan Food Bank.Page 9