SlideShare a Scribd company logo
1 of 10
7 85 63 42Introduction
Product Depth
Product Length
Product Width
Brand HTC
Smartphones
Desire
Eye
One
M8
Tablet
Nexus
Nexus 9
Camera
RE
Camera
RE
Camera
7 85 63 41 Product Mix
7 85 62 41 Product Mix
7 85 62 31 Product Line
7 84 62 31 Product Width
7 84 62 31 Product Length
HTC
ONE M8
HTC ONE
M8
HTC ONE
M8S
HTC ONE
M8 EYE
HTC ONE
M8 DUAL
SIM
HTC M8
FOR
WINDOWS HTC ONE
M8 CDMA
HTC ONE
M8I
HTC ONE
M8 PRIME
HTC ONE
M8 WIN.
CDMA
7 84 62 31 Product Depth
Line Stretching
Up
Market
Two
Way
Down
market
Enter High
end
market
Stretch line
in both
directions
Company
lengthens
its
product
line
HTC
Legend
HTC
One
HTC Evo
6 74 52 31 Line Stetching
Htc Product Mix

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Htc Product Mix