this is Augmented reality new technology ppt

1. EC 491 - SEMINAR
AUGMENTED REALITY
Harshit Dutta
Ajay Kumar Gautam

2. What is Augmented Reality?
 Augmented reality(AR) is a live direct or indirect view of a
physical, real-world environment whose elements are
supplemented by computer-generated sensory input such
as sound, video, graphics or GPS data.
 AR have three characteristics :
• Its combines real and virtual objects in real
environment.
• It is interactive in real-time.
• It deals in 3D .
 The first functional AR systems were invented in the early
1990s, in U.S.
 With the help of advanced AR the information about the
surrounding real world of the user becomes interactive and
digitally manipulable.

3. AR(real) used in Map Routing

4. AR(real) example – Travel Guide

5. AR(virtual) example - Pokemon Go

6. Augmented vs. Virtual Reality
Augmented reality Virtual Reality
• In contrast, AR allows the
user to see the real world,
with virtual objects
superimposed upon or
composited with the real
world.
• System augments the real
world scene
• Needs a mechanism to
combine virtual and real
worlds
• VR technologies
completely immerse a user
inside a synthetic
environment. While
immersed, the user cannot
see the real world around
him.
• Hard to make VR world
interesting
• Need a mechanism to feed
virtual world to user

7. AR vs VR

8. How does AR Work?
 The basic idea of augmented reality is to superimpose
graphics, audio and other sense enhancements over a real-
world environment in real-time.
 The graphics will then change to accommodate the user’s
eye or head movements.
 There are three components needed in order to make an
augmented-reality system work:
• Head-mounted display
• Tracking system
• Mobile computing power

9. Handheld : Google Cardboard

10. Head Mounted Device(HMDs)

11. Current Uses of AR
 HUD (Head Up
Display):
• Used in commercial
aircraft, automobiles,
and other
applications
• Presents data without
requiring the user to
look away from his or
her usual viewpoint

12. LifeClipper
 LifeClipper is a
wearable AR system
being used in
Switzerland.
 When walking around
a chosen culturally
interesting area, the
user will feel as
though they are
watching a film.

13. Future of AR
 Military:
• AR system could provide troops with vital information about
their surroundings.
 Medical:
• Superimpose an image from an MRI onto a patient’s body.
• This might allow surgeons to pinpoint a tumor to remove.
 Education:
• Used in labs where students can learn more about the
experiments they are participating in.
 Entertainment and Multimedia:
• AR is used to integrate print and video marketing.
• Augment SDK offers brands and retailers the capability to
personalize their customers' shopping experience by
embedding AR product visualization into their eCommerce
platforms.

14. AR in Health care
 Orca health’s eyedecide:
 Using apps like EyeDecide, doctors can show a simulation of a patient’s
vision. For instance, the app can demonstrate the impact of Cataract or
AMD and thus help patients understand their actual medical state.

15. Brain Power
• The start-up builds brain science-driven software to transform wearables
into neuro-assistive devices for the educational challenges of autism. Their
aim is to teach life skills to children and adults on the autism spectrum.
They developed a unique software suite, the “Empowered Brain” aiming to
help children with their social skills, language, and positive behaviors. The
software contains powerful data collection and analytic tools allowing for
customized feedback for the child.

16. AccuVein
 AccuVein is using AR technology to make both nurses’ and patients’
lives easier.AccuVein uses AR by using a handheld scanner that projects
over skin and shows nurses and doctors where veins are in the patients’
bodies. Luciano estimates that it’s been used on more than 10 million
patients, making finding a vein on the first stick 3.5x more likely.

17. Augmedix
 Augmedix provides a technology-enabled documentation service for
doctors and health systems, so physicians do not have to check their
computers during patient visits, while medical notes are still generated
in real time.

18. Atheer
 AiR Glasses enable users to view critical work information right in their
field-of-view and interact with it using familiar gestures, voice
commands, and motion tracking. With the AiR Enterprise Suite, users can
collaborate with remote experts via video calls and receive guidance
through real-time image annotations to increase efficiency – all while
keeping the focus on the task at hand.

19. AR in Ecommerce
 Sephora
 Using Sephora you can try on different makeup looks, take a picture of an
outfit you’re planning to wear to match the shade, check out full face
looks, and learn how to do your makeup with virtual tutorials. Whether
you’re a makeup beginner or makeup artist looking to experiment, there
are augmented reality ecommerce features that allow you to try and then
buy the makeup that looks best on you.

20. Amikasa
 Amikasa app allows you to design your dream home using furniture from
real brands. It’s a great tool for new home buyers. App users will be able
to recreate their home, choose from real furniture, change product
colours, view furniture as if it’s actually in your home to see how it looks
and buy products through the app.

21. IKEA
 Ikea allowed customers to find recipes with the ingredients they have on
their Ikea kitchen table.

22. Tap Painter
 Tap Painter is an augmented reality app that allows you to determine
which color you should paint your walls. App users can choose paint from
a wide selection of brands such as Benjamin Moore, Behr, Sherwin
Williams, and more. You can even enter paint swatch color codes to see
the exact color you’d like. You can choose different colors for different
walls to see the finished look.

23. Why continue research in AR?
 AR systems will instantly recognize what
someone is looking at, and retrieve and display
the data related to that view.
 There are hundreds of potential applications for
such a technology, gaming and entertainment
being the most obvious ones.
 Any system that gives people instant information,
requiring no research on their part, is bound to
be a valuable to anyone in any field.

24. Growing Market
 Annual unite sale of virtual reality
devices

25. Growing Market
 AR based devices revenue

26. Growing Market
 Hardware and software revenue for
Virtual reality.

27. THANK YOU