‘Race for Space’ is a lucidly written metaphor. When you read ‘Race for Space’, you’ll find how the author convincingly draws an analogy between Sales on the Retail floor and a typical race. ‘Race for Space’ is a book of author’s prolific experience, putting together myriads of moments lived on the retail front;some also onesthatmost salespersons would not prefer recalling. ‘Race for Space’elucidates not just everything that happens between a salesperson and his customer in a retail store, but also how it should ideally happen. ‘Race for Space’incorporates those processes and procedures,on which a salesperson can work and improve the size of his incentive cheque. ‘Race for Space’ stresses upon the plans and programs that guide a sales executive in paving his way to becoming a Retail Sales Head.

1. Sales is a kind of Race

2. A sales Person is just like an athlete who needs to
acquire special attributes to succeed in this race.

3. The Buyer himself and the Sales Person are the two faces …
Look at the third face also….Find who is he?

4. The Route of the Race :
Sales is not a magic. The sales cycle is much like a race and
the buyer goes through these small phases before taking the
ultimate decision.

5. The first step towards your success
You need a plan

6. There is no limit to excellence. When you achieve certain
goals, don’t ever forget basics

7. Selling is one of the most disciplined professions and great
performers are great only because they follow certain
guidelines, add their own toppings to deliver in the most
natural way.

8. A person engaged in sales has to be passionate about it.
The more passionate performer you are, the chances of your ideas
getting sold will be higher.

9. A strong base of customer is only possible when you are able to gain
the trust of the customer. If you want to be consistent there is no other
way out than making relations.

10. There is a difference in being a seller and creating a brand name.
To become a brand, you must know how to become valuable.

11. If you need referrals, you must create WOW moments.
These are magical moments that makes the customers
remember you and bring them back

12. Nothing ever becomes real until you experience
it. The longer you are in race, the better you
learn from your mistakes