1. Functional Reality &
Botton Up Input
-BD Team-
Lay Lee, Husny, Ayux 

2. SessionObjectives
To Equipyou
with theclear
picture ofBD’s
Job
Understanding
theKPI ofBD
andthe
Measurement
Defining the
focusfor one
semester ahead

3. What dowe do???

4. WELCOME TO
BUSINESS
DEVELOPMENT SIS!!

5. ER?
BD?
ERBD?
PROGRAM SALES?
What makes them different???

6. WHAT DO WE DO AS BD?
Stakeholder
Enaggement
MakingLC
financially
Sustainablein
it’s local
environment
Partnership
Management
Striking for long
term partnership
Creating
exchange
opportunities for
allAIESEC
Programs Executing
external
relevant events
for AIESEC

7. REMEMBER THIS...

8. Some of you are still on yellow
parts 
#Cedih

9. Market
Research
MARKET RESEARCH IS NOT
COMPANY LIST!!!

10. Market Research is about you do the external analysis that
may impact your product. The valuable information covers:
1. Size of the company you tap for certain product
2. CSR history/ Report
3. Programs on the company/ institutions you tapped in
4. Consists of 2 variables that impact your product
5. Profile of Government in your entity
6. External trends in your city
Further info https://www.qualtrics.com/blog/marketing-
research-process/

11. Why do you need to develop your
product?
Product
Development

12. Product Development
process

13. Cold Calls/
Email

14. How many percent of your sales
calls/ email results meeting and
LoA??? 

15. How many account in your LC?
Account
Transition

16. How many account in 1 person?

17. How’s the history of your
partnership?

18. • Performance on sales
• Opportunities identified on Market
Research
• Partnership Management (Account
upscaled, re-raised, cross-sell)
• Sales Education (TTS)
• Exchange opportunity provided (iGIP
& oGIP)
• Revenue Gained (RoI)
The KPIs and
Meassurement

19. Identify your LC Monthly Focus
July August September Oct

20. Monthly Focus
Nov Dec

21. MC Monthly Focus
• Raising
iGIP and
oGIP
• Youth
Speak
Support
• Sales
Initiatives
• Conferen
ce
Support
(MBC)
• TN
Raising
July August September Oct
• TN
Raising
• Governm
ent
Tapping
• Global
Entrepre
neur
• National
Project
• Governm
ent
tapping

22. Monthly Focus
• Regional
Global
Village
• Governm
ent
Tapping
Nov Dec

23. A Great Taste of your AIESEC
Experience awaits