SlideShare a Scribd company logo
1 of 16
4
Problems
With
Big        Big Com
Company
Innovation


Chris Curran
PwC
                     Image shared by plastAnka
1. Unclear Focus & Roles
Your Primary Innovation Mission?

  •   Create new products and services
  •   Create/extend customer engagement
  •   Improve business processes
  •   Improve the IT function
75% Internally Focused




Source: PwC Digital IQ Survey, 2012
2. It’s Managed
Everything is not ROI!

             Experiment




Investment
                    ROI
   Type



                 Stay in
                                                            Established
               Business
                                                            Emerging

                           Behind      On Par       Ahead
                                Market Position Achieved
Innovation Measurement
                42%

                           35%

                                      25%


                                                 14%       14%
                                                                    10%



               Explicit    # Ideas   Not        # Ideas    Budget      #
              Business        To   Measured                         Patents
                Value      Market

Source: PwC Digital IQ Survey, 2012; Top Quartile Performers Only
3. It’s Not Managed
Image Shared
  by katiekills
4. It’s Disconnected
Image shared by howzie
4 Things to Remember

1. Agree on explicit expectations

2. Manage it, but differently

3. Ringfence

4. Connect it to the rest of the business
5 Innovation Operating Models

  1. IntegratedProduct/Service Design

  2. Function-specific Team(s)

  3. Innovation Network

  4. Innovation Workshops

  5. Innovation Overlay
CIO Dashboard Blog
www.ciodashboard.com


Digital IQ Study
http://www.pwc.com/us/DigitalIQ




cbcurran


chris.curran@us.pwc.com

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