New Strategic Requirements......................

1. Soyeb Ahmad New Strategic Requirements 1
Soyeb Ahmad
New Strategic Requirements In The Global World

2. Table of contents
1. About Walton.
2. 4p’s in Marketing.
3. SWOT Analysis.
4. Why Mecklenburg- Vorpommern.
5. References.
Soyeb Ahmad New Strategic Requirements 2

3. Soyeb Ahmad New Strategic Requirements 3
A brief history of Walton.
 “Walton is the latest multinational electrical, electronics,
automobiles and other appliances brand”.
 Walton group headquarters is in Bangladesh.
 Walton had entered into electronics business in 1994.
 Walton have more than 21,000 direct & indirect employees.
 Walton has achieved many international & national awards.

4. Product
Television & Home Video,
Refrigerator & Freeze.
SmartPhone
Motorcycle
Electrical Appliances, Home Appliances
Soyeb Ahmad New Strategic Requirements 4

5. Soyeb Ahmad New Strategic Requirements 5
Price
Walton sells product with a price that’s
worth, if we compare with the function, benefits
and technology.
Walton is in the process of building an image as “ a
stylish, high quality brand commanding premium
price”

6. Soyeb Ahmad New Strategic Requirements 6
Promotion
Sponsorships
Product
placementsMedia
Advertising

7. Soyeb Ahmad New Strategic Requirements 7
Place
 4000 plazas in Bangladesh.
 exporting more than 17 countries.
 Walton is taking preparation to
enter other international markets
like Australia, Europe,
USA, South Africa.

8. Soyeb Ahmad New Strategic Requirements 8
Existing knowledge
and experience of
electronic market
Loyal customer and
customer
satisfaction.
Different perception on
“worth the price” product
on each person is difficult
to cover.
Customer perception of
weak product attribute.
Research and technological
advancement.
Integration in future.
Ability to bring this
more affordable.
Competitor companies .
high cost of initial offering
SWOT Analysis

9. Soyeb Ahmad New Strategic Requirements 9
Why Mecklenburg- Vorpommern
 Age,
 Family size,
 Life cycle,
Occupation
 Lifestyle,
 Values,
 Personality
 Readiness to
purchase
Rate of usage

10. Soyeb Ahmad New Strategic Requirements 10
. http://www.waltonbd.com/
. http://www.rbgroupbd.com/
. http://www.facebook.com/WaltonHil/timeline
. http://news.priyo.com/business/2011/09/23/walton
. http://thenewnationbd.com/newsdetails.aspx?newsid=39903
. https://www.google.de/
. http://www.banglapedia.org/
References:-

11. Soyeb Ahmad New Strategic Requirements 11