1. Learn 3 clever ways to tweak your business and get a more
successful ‘Sales Pipeline’
1. Have a growth hacking mindset
In 2010 Sean Ellis, a marketer at Dropbox, made a blog post where, for the first time, he
coined the term growth hacker. He described a growth hacker as a person "…whose true
north is growth.” Today the term summarizes a hybrid of a coder and marketer with
traditional marketing and analytical skills as well as product development skills. A growth
hacker uses a plethora of non-aggressive tactics to get people to like a brand and buy
some products or services. The tactics include A/B testing, landing pages, viral factor,
email deliverability and analytics to name just a few.
The benefits of growth hacking over traditional marketing is simply that it is quicker and
cheaper. With the non-traditional approach of growth hacking, inspired by data and
analytics, you make a product that people will market for you.
2. Offer a memorable online user experience with a live chat
Most business websites fail in providing real-time information to potential customers.
Adding a live chat functionality to a business website allows customers to ask questions
and get advice by chatting with some employees in the company. Thus, the customers
build confidence during their online experience. The list of advantages can be long when
using a live chat but its worth noting an improvement of the conversion rates for the
businesses.
3. Be future-ready
Augmented Reality is a technology that adds an extra layer of digital information and
media, such as 3D models and videos, onto the real world, in real-time. When used in the
context of watching advertising or in the support of the purchase of physical products
people equipped with a smartphone, tablet or some connected glasses and an
augmented reality app are more likely to become customers. The reason is simply
because advertising and selling products can change dramatically when overlaid with
the right information, at the time in the right form. See on Youtube how IKEA did it. Follow
the link, https://www.youtube.com/watch?t=31&v=vDNzTasuYEw