1. 1
Social Media Analysis
October 1st
2014 - to - November 1st
2014
Prepared by:
Ahmad Chabanari
Social Media Analytics Manager
Date: 11th
November 2014

2. 2
Table of Contents
1 Facebook Total Page Like Analysis........................................................................................................3
2 LinkedIn Group Membership Analysis ..................................................................................................4
3 Facebook Posting Analysis ....................................................................................................................5
3.1 Total Post Reach............................................................................................................................5
3.2 Best Time.......................................................................................................................................5
3.3 Post Type.......................................................................................................................................6
4 Conclusion.............................................................................................................................................6

3. 3
1 Facebook Total Page Like Analysis
Table 1 and Graph 1 below shows the total page like projected for the last one year.
Table 1: Total Facebook Page Likes
Graph 1: Facebook Total Page Like
By analysing table 1 and graph 1 it shows that the total number page likes for the last one year
increased by 36 likes, which considered only 3 %. For November 2014, page likes increased by
7 fans.
Date Total page likes
November 1st
2014 1,212
October 1st
2014 1,205
September 1st
2014 1,198
August 1st
2014 1,191
July 1st 2014 1,191
June 1st 2014 1,195
May 1st 2014 1,194
April 1st 2014 1,191
March 1st 2014 1,199
February 1st 2014 1,203
January 1st
2014 1,197
December 1st 2013 1,185
November 1st 2013 1,176

4. 4
2 LinkedIn Group Membership Analysis
Table 2: Total Linkedin Members
Graph 2: Total Linkedin Members
By analysing Table 2 and Graph 2 it shows that the total Linkedin members for the last 1 year
were increased by 74 members, which considered only 7.3 %. In November 2014, 10 members
has been increased.
Date Total members
November 2014 1,019
October 2014 1,009
September 2014 995
August 2014 995
July 2014 995
June 2014 993
May 2014 989
April 2014 978
March 2014 975
February 2014 966
January 2014 957
December 2013 949
November 2013 945

5. 5
3 Facebook Posting Analysis
3.1 Total Post Reach
The number of people who were served any activity from the Page including posts, posts by
other people, Page like ads, mentions and check-ins are shown in Graph 3 below.
Graph 3: Total Post Reach
Based on Graph 3 above, the first two weeks post reach was high because of the project
management symposium, and number of published posts was high. After October 15th
, it has
been dropped dramatically.
3.2 Best Time
Because of the symposium, the peak time of online page fans is not relevant to analyse for November. The Table 4
below is for the previous month (October).
Table 3: Peak Time of Online Page Fans
Day Peak Time
Sunday 12:00 PM

6. 6
Monday 2:00 PM
Tuesday 1:00 PM
Wednesday 11:00 AM
Thursday 11:00 AM
Friday 12:00 PM
Saturday 11:00 PM
3.3 Post Type
The Figure 1 below shows that for this month the Links and Status posts are the most highly
reached and engaged with page fans.
Figure1: Post Type from PMI OVOC Facebook Page Insights.
4 Conclusion
Based on the previous analysis, it was clearly shown that after October 15th
the post reach has
been dropped intensely because the number of posts has been decreased dramatically. This
month, Facebook likes increased by 7 fans, and Linkedin increased by 10 members.
 Post time: Facebook daily post time to be the same of online fans peak time but 30
minutes before, as the following Table 5:
Table 4: Recommended Facebook Post Time
Day Peak Time

7. 7
Sunday 11:30 AM
Monday 1:30 PM
Tuesday 12:30 PM
Wednesday 10:30 AM
Thursday 10:30 AM
Friday 11:30 AM
Saturday 10:30 PM
 Post type: This month the Links and Status was most engaged comparing to Photos,
because they were more published. I recommend to focus on Photo posts since its more
attractive to people.