33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
Average user spends 25 minutes a day on Facebook.
Every reporter should have a Page.
As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
Discovering content in News Feed • 4 billion pieces of content shared daily • Average user eligible to see 2,200 posts
News Feed: A Personalized NewspaperTop stories from your connections Connections: Pages & Profiles ① Frequency of engagement with Page Content ② Engagement with specific post ③ Interaction with types of content Feed Ranking ④ Negative feedback to content ⑤ Freshness of post News Feed User
…and New News FeedGetting rid of the clutter to showcase content
Page Best Practices Checklist Conversational tone, timely, focuses on imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post published aconversational “congrats” photothat got 260K likes & reshared 13Ktimes.
Use targeting 1 controls to reach the right audience 2 3
Thumbnail Image & Link Teaser Which is more compelling? Use larger thumbnail for link stories. Links w/ thumbnails & teasers received 20% more clicks than links without. Recommended OG Image: 600 x 600px
Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fans’ comments on-air. This incentivizes more engagement from fans.