This document provides an overview of Pinterest analytics and how to access and interpret the data. It is organized into three sections: Profile Analytics, Audience Analytics, and Website Analytics. Profile Analytics includes impressions, re-pins, clicks, and all-time stats for pins. Audience Analytics shows demographics and interests of followers. Website Analytics provides insights on traffic from pins back to the user's website that have been created using the official Pin It button.

1. www.proactivecha.com

2. to access Pinterest analytics

3. YOU need to have a
BUSINESS account

4. OR

5. convert an existing
Pinterest profile at

6. business.pinterest.com

7. once you have a
business account

8. you can access
analytics at

9. analytics.pinterest.com

10. Pinterest analytics is
organized in three
sections

11. 1. PROFILE Analytics

12. 2. AUDIENCE Analytics

13. 3. WEBSITE Analytics

14. Let’s discuss
further……

15. What is it in PROFILE
ANALYTICS?

16. has two
option
buttons

18. Click on the “All Apps”
button to sort data by
device

20. Click on the “Export
Data” button to
download your stat
to CSV file/format

21. Profile Analytics is
divided into

22. Four (4) Matrixes

24. 1. Impressions Stat

25. 2. Re-pins Stat

26. 3. Clicks Stat

27. 4. All-time Stat

28. IMPRESSIONS

30. are the number of times
your pins appear in

31. home feeds, category
feeds and search

32. you can see the list of pins that
receives the most impressions
in the last 30 days

33. RE-PINS

35. is the number of times
your pins were saved
on boards

36. and shared across
Pinterest

37. Look at the most
repined pins in the last
30 days

39. this will help the
company in

40. considering what
content people like to
save

41. and share from your
profile

42. CLICKS

44. Clicks occur when
people click on pins

45. to go back to your
profile

47. Pins with most clicks
often represents

48. contents that pinners
want to

49. learn more about

50. take action on

51. or purchase

52. ALL-TIME

54. this shows the entire
history of your
business account

55. including the most re-
pinned,

56. best in search and

57. Power Pins that link to
your website

58. Seeing your greatest
hits

59. can help you find
bigger content trends
across your Pins

60. What you can do with
AUDIENCE ALYTICS?

61. tells you about the
people who?

62. follow your boards

63. or interact with your
pins in some way

64. Audience Analytics is
composed of two
sections:

66. 1. Demographics
Section

67. 2. Interest Section

68. DEMOGRAPHICS

69. you’ll learn about the people
who follows your boards

70. or pins which includes
their gender

71. and where they live

72. 2. Interest Section

74. shows you the other
topics that resonates
with your audience

76. These subjects might
give you an idea

77. on what to pin next

78. You can also see
boards

79. which contains a lot of
your pins

81. plus other business
your audience have
been to

83. WEBSITE ANALYTICS

84. This is where you can
see how contents from
your website is doing
on Pinterest

85. The official “PIN IT”
button

87. If you’re using the
official Pin It button on
your site

88. you’ll get a snapshot
view into

89. how it’s driving traffic
back to you

90. You will see:

91. How many impressions
PINS

92. were created form your
website

93. How many times those
PINS were re-pinned

94. How many times those
re-pins led to clicks
back to your website

95. IMPORTANT!

96. To see Pinterest
analytics

97. you have to verify your
domain

98. with Pinterest at
“pin.it/confirm”

99. this is to enable
Pinterest to know

100. that the website
belongs to you

101. Thank You.
Happy Pinning!