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Facebook Mobile Referrals up 253% in past year

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Facebook is killing it. Their public Q3 earnings report reveals growth in Monthly Active Users and Mobile Ad Sales. While advertisers drive more traffic to their sites, other websites are also reaping the benefits of an increasingly active mobile user base. Discover how much traffic other sites have gained due to these trends.

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Facebook Mobile Referrals up 253% in past year

  1. 1. Social Media Traffic Report: Facebook edition October 2013 11/4/2013 1
  2. 2. Hi! I’m Danny. I do Marketing @ Shareaholic 2
  3. 3. What does Shareaholic do? 3
  4. 4. Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers… 4
  5. 5. Now for our… 5
  6. 6. Now for our… October 2013 Social Media Traffic Report 6
  7. 7. Now for our… October 2013 Social Media Traffic Report: The Facebook edition 7
  8. 8. In our overall report, we looked at how much traffic the top 8 social media sites referred to online publishers. p.s. this study was conducted over 13 months (Sept 2012-13) 8
  9. 9. In our overall report, we looked at how much traffic the top 8 social media sites referred to online publishers. p.s. this study was conducted over 13 months (Sept 2012-13) 9
  10. 10. … and we discovered Facebook was the outlier 10 10
  11. 11. … and we discovered Facebook was the outlier 11 11
  12. 12. Among the 200k publishers we surveyed 12
  13. 13. Who reach 250mm uniques monthly 13
  14. 14. Facebook referrals contributed more than 10% of the overall traffic our publishers received. 14
  15. 15. That’s nearly 3x the referrals Pinterest, which held the #2 spot, sent. 15
  16. 16. That’s nearly 3x the referrals Pinterest, which held the #2 spot, sent. = 16
  17. 17. … and Facebook referrals grew 58.81% year-over-year 17
  18. 18. But how did they do it? 18
  19. 19. The short answer: Facebook mobile 19
  20. 20. Facebook mobile The short answer: Facebook mobile 20
  21. 21. Here’s the data: 21
  22. 22. What do the numbers mean? 1. Publishers saw traffic from Facebook mobile users grow a whopping 253%. • There are more FB mobile users than ever, who are liking and sharing more things across the web and on their feed. 2. More than half of Facebook’s referral traffic growth came from mobile. • Facebook’s overall share of referrals increased by 3.84 percentage points. Facebook mobile alone grew 1.98 percentage points. 22
  23. 23. And, if you’re more of a visual person… 23
  24. 24. And, if you’re more of a visual person… Check out the trends on this nifty bar graph 24
  25. 25. 25
  26. 26. Want more data? See the full report here: http://s.shr.lc/18G2DrK 26

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