Discover behavioral customer segments and predict preferences and behaviors to use for personalized multi-channel marketing.

1. AMAZING THINGS
HAPPEN WITH
PREDICTIVE
MARKETING
WITHIN REACH

2. CONFIDENTIAL2
predictive relationship marketing platform
built for everyday, high volume marketers helping them discover
and engage with the individual in every customer across all
channels in real-time
prescribes targeted multi-channel programs and measures
results to help marketers build long-term profitable relationship
with their customers
easy to use, open and highly scalable cloud based platform
powered by patent pending machine learning algorithms and
data management platform

3.  Predicted lead
conversion
 Welcome-2nd
order offer by
product
 High predicted
LTV
 Product interest-
browsed
 Product interest-cart
 Product interest-
purchase
 Behavioral clusters
(AOV)
 Brand clusters
 Need clusters
 Single category
 High value at-risk
customers
 Disengaged
customers
 High return
complainers
 Need based cluster
reactivation
 High value-High Size
of wallet customers
new growth at-risk lapsed
What if you could target with
precision?

4. Data Science can be really hard,
really slow and really expensive
of marketers want to learn SQL
0%

5. 20% optimized media spend
15% customer lifetime value
3% increase in margin
AgilOne manages all the hard parts
of predictive marketing for you
Data Management
• Marketing-focused data
model
• Automated data cleansing
and maintenance
Predictive Analytics
• 400 metrics
• 10 predictive models
• 3 behavioral models
• Custom model support
Campaign Execution
• Business intelligence
• Campaign automation
• Real-time targeting
• Robust Real-time API
Platform

6. Security
• PCI DSS 2.0 compliant
• Safe Harbor compliant
• SSAE16 compliant
Elastically scalable
• Standardize 50 million
records/hour
• De-dupe 30 million
records/hour
Power
Alerts
Metrics Pathways 360 Profiles
Internal Data
Transaction
Customer
Product
Service Provider Data
Email
Web Data
SF.com
Reviews
3rd Party Data
Data.com
D&B
Weather
Prospect Lists
Actions
Platform
Data
Management
Predictive
Analytics
Campaign
Execution
Leave the data science to AgilOne
so you can focus on marketing

7. 7
START SMALL
BIG
AND SUCCEED
AgilOne Email
AgilOne Digital
AgilOne Enterprise
Personalize email
content and frequency
Personalize email &
web ecommerce
Personalize multi-channel
marketing experiences

8. 9/20/2013 AGILONE CONFIDENTIAL
An Online Outdoor Retailer …
Moving away from batch-n-blast towards
personalized product content, using both
purchases and web browsing
behavior, increased email revenues 122%
annually.
Here is what amazing looks like

9. Here is what amazing looks like
9
Offered concert tickets based on where
you live and what artists you tagged
and other artists predicted to be similar,
and achieved a 4x return on investment
An Online Ticket Vendor …

10. An Online Pet Store …
9/20/2013 AGILONE CONFIDENTIAL
With surgical discounts and free
shipping for newbies gained 18% more
sales from repeat buyers.
One time buyers make up more than
half of customers as 70% of first time
customers never come back.
Here is what amazing looks like

11. A Jeans Manufacturer …
9/20/2013 AGILONE CONFIDENTIAL
Grew revenues by 7% using behavioral
customer clusters and product
recommendations.
Personalized emails resulted in 20%
reactivation of inactive customers; 100% more
click-through rate and 50% more response rate.
Here is what amazing looks like

12. Fortune 50 grade
predictive analytics in
the cloud plus a
customer success
team to back you up!
SOLUTION

13. AgilOne Data Management provides real-time
clean, standardized, de-duped customer data
CONFIDENTIAL13
input preparation standardization dedupe & linkcleanse/enhance
Referential Integrity
Data Audit Checks
Outlier Detection
Imputations
AKA Dictionary
Middle Name Parsing
Company Name Parsing
Abbreviations AKA
Address Standardization
Genderization
NCOA
Title
Salutation
Prefix Processing
Phone Number
Email
Obscenity Scanning
Character Cleansing
Title Cleansing
Geo-coding
email Fixes
MSA / Region Append
Household Value
Streaming Data Profiler
Temporal Alerts
Address Type
Type of Area
Fuzzy Phonetic Dedupe
Persistent ID
Linkage with Thresholds

14. Value
 LTV-to-date
 Size of wallet
Demographic
 Gender
 Income
Geographic
 Local/Store
 Market share
Product clusters
Behavioral clusters
Brand clusters
Engagement
 Email open/click
 Visit (store, web)
 Inquiry (web, email)
 Loyalty
 Influencers
 Reviews
Behavioral
 Recency/AOV/Frequency
 Cart
 Cancels
 Returns
 Seasonality
400Metrics
Clustering
Models3 Predictive
Models10
Propensity to engage
Propensity to unsubscribe
Next sell recommendations
Up sell recommendations
Cross sell recommendations
Propensity to convert
Propensity to buy
Propensity to churn
Predictive lifetime value
Predicted size of wallet
AgilOne Predictive Analytics provides 400 customer
metrics, advanced clustering and predictive analytics

15. Other
Email
Social
Web
ERP
RESTAPI
 AgilOne Webtag
 Omniture
 Coremetrics
 Webtrends
 Silverpop
 Bronto
 Cheetahmail
 emarsys
 Marketo
 euro.message
 ExactTarget
 MailChimp
 Lyris
 Yesmail
 Oracle
 SAP
 JD Edwards
 IBM Websphere
 Ecometry
 Salesforce.com
 BazaarVoice
 Zendesk
 Facebook custom audiences
Email
Social
Web
ERP
AgilOne Campaign Execution plays nice with your
existing customer facing infrastructure

16. PLUS AWESOME PEOPLE
TO SUPPORT YOUR SUCCESS!

17. Predictive Marketing within reach
Amazing things happen with
GOOD FOR BUSINESS
 +3% margins
 +8% revenues
 +20% LTV
 +100% engagement
GOOD FOR CUSTOMERS
 Personal relationship
 Connected & engaged
 Loyal and satisfied
 Brand advocates
GOOD FOR YOU
 Love your job
 Kick some ass
 Innovate marketing
 Awesome results