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Realtors
                         &
             The Facebook


online marketing | websites | social
                             media



          TECHNOLOGY
the realtor
                              training blog
                                           &
                                   el guapo

     building a complete training resource for
Realtors
     comments and Q&A are welcome
    “el guapo” is a former Realtor now back to
being a tech geek.
     want to earn your business for future
training and websites.
              TECHNOLOGY
1- Wordpress Website         1 Complete Day of Training
1- YouTube Background Page


                  TECHNOLOGY
the three stages of online/internet
                   marketing for real estate

1. basic: using everything that is FREE.

2. advanced: websites, video creation, advanced
social media, advanced zillow/trulia accounts

3. braveheart: blogging, advertising, squeeze
pages, advanced video blogging, pay per click ads,
spending money to generate leads

                TECHNOLOGY
               TECHNOLOGY
stage 1: basic internet marketing for
                                                   Realtors
facebook
twitter
youtube                                              SOCIAL
google+                                            NETWORKING
google places                                       WEBSITES
linkedin
yelp
pinterest


zillow.com
trulia.com                                          REAL ESTATE
r e a l t o r. c o m                                MARKETING
                                                     WEBSITES
                             TECHNOLOGY
                            TECHNOLOGY
your primary mission in stage 1 is
   to get your professional name
      everywhere on the internet
   through the use of free social
   media and property marketing
                             sites


          TECHNOLOGY
         TECHNOLOGY
THE FACEBOOK FACTOIDS
                                        57% Male

      Launched in Feb. 2004
                                  Average Age: 38
 900 Million Registered Users
     530 Million Active Users
    71.2% of all USA internet   Facebook users are
      users are on Facebook       more focused on
Average user is connected to              personal
80 community pages, groups,       interactions than
                  and events.        brand content



               TECHNOLOGY
              TECHNOLOGY
facebook question
    how will you
                       for many realtors
      engage in
                          fan page
     facebook?
                                or
what content will      no fan page
you offer if a fan   if fan page, don t let your fan page
                                                 a desert
           page?


            TECHNOLOGY
           TECHNOLOGY
engage users on a
       personal level         engaging
target audience with                           on
     advertisements
                        the facebook
      posts must cut     it s a social network, not a
     through clutter                    classifieds ad


     do not overload
    users with posts


           TECHNOLOGY
          TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
engaging
                   on
                   the
              facebook




 TECHNOLOGY
TECHNOLOGY
60% Social Posts (no real estate)
facebook
                   40% Clever, Inspiring, Creative
   realtor       real estate related posts.
                    Engage with people - Like Stuff/
strategy
                 Make appropriate comments.
  great views
  great kitchens, baths, yards, pools, etc...
  you in action (meetings or at your desk
working)
  limited news
  successful closing      (you at dinner/drinks
with clients, etc...)

                TECHNOLOGY
               TECHNOLOGY
Realtor Tech/Marketing Training
    & Wordpress Websites




         TECHNOLOGY
        TECHNOLOGY

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Realtors & The Facebook

  • 1. Realtors & The Facebook online marketing | websites | social media TECHNOLOGY
  • 2. the realtor training blog & el guapo building a complete training resource for Realtors comments and Q&A are welcome “el guapo” is a former Realtor now back to being a tech geek. want to earn your business for future training and websites. TECHNOLOGY
  • 3. 1- Wordpress Website 1 Complete Day of Training 1- YouTube Background Page TECHNOLOGY
  • 4. the three stages of online/internet marketing for real estate 1. basic: using everything that is FREE. 2. advanced: websites, video creation, advanced social media, advanced zillow/trulia accounts 3. braveheart: blogging, advertising, squeeze pages, advanced video blogging, pay per click ads, spending money to generate leads TECHNOLOGY TECHNOLOGY
  • 5. stage 1: basic internet marketing for Realtors facebook twitter youtube SOCIAL google+ NETWORKING google places WEBSITES linkedin yelp pinterest zillow.com trulia.com REAL ESTATE r e a l t o r. c o m MARKETING WEBSITES TECHNOLOGY TECHNOLOGY
  • 6. your primary mission in stage 1 is to get your professional name everywhere on the internet through the use of free social media and property marketing sites TECHNOLOGY TECHNOLOGY
  • 7. THE FACEBOOK FACTOIDS 57% Male Launched in Feb. 2004 Average Age: 38 900 Million Registered Users 530 Million Active Users 71.2% of all USA internet Facebook users are users are on Facebook more focused on Average user is connected to personal 80 community pages, groups, interactions than and events. brand content TECHNOLOGY TECHNOLOGY
  • 8. facebook question how will you for many realtors engage in fan page facebook? or what content will no fan page you offer if a fan if fan page, don t let your fan page a desert page? TECHNOLOGY TECHNOLOGY
  • 9. engage users on a personal level engaging target audience with on advertisements the facebook posts must cut it s a social network, not a through clutter classifieds ad do not overload users with posts TECHNOLOGY TECHNOLOGY
  • 10. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 11. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 13. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 14. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 15. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 16. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 17. engaging on the facebook TECHNOLOGY TECHNOLOGY
  • 18. 60% Social Posts (no real estate) facebook 40% Clever, Inspiring, Creative realtor real estate related posts. Engage with people - Like Stuff/ strategy Make appropriate comments. great views great kitchens, baths, yards, pools, etc... you in action (meetings or at your desk working) limited news successful closing (you at dinner/drinks with clients, etc...) TECHNOLOGY TECHNOLOGY
  • 19. Realtor Tech/Marketing Training & Wordpress Websites TECHNOLOGY TECHNOLOGY

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