How to match the blistering evolution
of social media with effective internal and
external social technology strategies.
While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view:
The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours.
The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.
The trick to mastering social media is this:
It’s not the software. It’s the culture.