The document appears to be a collection of slides from a presentation given by Łukasz Szymański on e-marketing and customer service best practices. Some of the key topics discussed include analyzing customer expectations, learning from mistakes, monitoring social media for customer feedback, ensuring new technologies actually address customer needs, and balancing customer convenience with privacy concerns. The presentation emphasizes the importance of putting customers' interests and needs first when developing marketing and service strategies.
How to utilize calculated properties in your HubSpot setups
E-Marketing Specialist Shares Insights on Customer Service
1. Nazwa przykładowego klienta
Propozycja współpracy
Thoughtful solutions
The customer is always right?
You don’t say!
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
2. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
3. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
4. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
5. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
6. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
8. 5 reasons why I
should order
something here
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
9. Bigger or smaller crisis can happen to your business
Everything depends on you how you deal with it
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
10. October 3rd
an unwanted offer
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
11. October 3rd
entry on the company’s
Facebook fanpage
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
12. October 3rd
an email message to the
spokesman
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
13. October 4th
submit the problem by
filling in the form
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
14. October 4th
we found it!
You will get the answer
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
15. October 9th
– please, be patient!
We promise to get in
touch!
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
16. October 15th
– still nothing…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
17. 22.10
A letter! We apologize,
you're absolutely right…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
37. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
38. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
39. The year of Mobile Apps
The year of RTB (Real-Time Bidding)
The year of the End of the World
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
40. The year of thinking!
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
41. Web 3.0 / Marketing 3.0
We need to be where the users are and follow them
Assist them when they expect it
Fulfill their needs in the first place
With good service, the sale will come by itself
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
42. • "Your" website / other web services
• Customized mailing / newsletter
• Mobile apps as well as text messaging
• Telephone calls when needed
• Other media tools
Let’s "surround" them with care
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
43. • Web 1.0 - we have an email address
• Web 2.0 - we respond to email messages from
the customers
• Web 3.0 - we reply the same day
Public administration
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
44. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
45. We want to serve customers in the best possible way.
We want to make their life easier, so we design new solutions. We want customers to
be happy to use it, because that is why we implement it.
Who do we often ask for the opinion?
• We know very well how something should work
• Traders will gladly tell you how to do it, because they have the best contact with
customers
• CEO of course knows best
Ok – damy radę!
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
46. This tool is intended for customers.
It should solve their problems
Only then they will be happy to use it.
We only operate this system / tool and if everything goes well, we will also benefit from
it. Why do we need the best system, if no one wants to use it?
Czy o czymś nie zapominamy?
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
47. Very often when implementing an intranet system the resistance among employees
appears. They are afraid they will not be able to handle it, that it is time absorbing, and
that it will have too much control over them…
Reasons for NOT using such a system can be as many potential
users.
In our company we have a duty to organize trainings.
Unfortunately, we have no influence on customers - that is why the first impression is
so important.
Wewnętrznie jest łatwiej
Łukasz Szymański, Specjalista ds. e-marketingu, Ideo Sp. z o.o. | Innowacyjne zarządzanie informacją o Kliencie w Energetyce | 31.05.2012
54. What limits us?
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
55. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
56. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
57. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
58. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
59. How does it work?
I did not drive before, so how do I know how to use it?
I got a user manual
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
60. Let’s add a little charm
The best driver is…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
61. Interactive guide
training guide - "first start"
Directions on how to get home (weather, time of day,
distance)
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
62. I'm polite, I collect points
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
63. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
64. Sometimes a light bulb burns
Or some part is used…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
65. Journey to the unknown
or a shorter trip
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
66. By providing care, the risk of "I did not know" is
reduced.
"System" takes care of providing information.
By means of www, a mobile app, SMS, email, a
car display, portals, etc.
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
67. Is it possible? Yes, of course!
You can build a positive brand image among your
customers.
It requires a lot of work, some bigger budgets and
you have to think it through, but it can be done.
There is only one 'but'...
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
68. You need to want to think
about customer needsin the same way that they think about it
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
69. • Am I not being followed too closely?
• Do they know more about me than I would want to?
• Do they know me better than I know myself?
• What about privacy and security?
"One more thing" but from a customer
perspective
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
70. Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
71. Would you like to live more
comfortably?
Unfortunately, this involves sharing more
information about you.
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012