We thought we had made a good work by reviewing all 2013 on social media into one document, but honestly, 3 months after that, we feel the field has just been accelerating a lot, and it's not (only) about Facebook buying back Whatsapp for billions.
Over the last 3 months, noticeable changes include:
A lot of new ad formats on Twitter, where you will soon be able to do retargeting ads (to deliver them to people who already visited your website). More, you can also turn your actual database of e-mails into followers by uploading to Twitter, which is a great tool if you want to address specifically your existing customers, because they're always cheaper to reach than any new customer, right?
The most popular format of advertising on Facebook, Sponsored Stories, will be pulled off on April 9th. Why? Because Facebook lost about $20m in lawsuits for this ad which, quick reminder, would strongly associate you with a brand, even when you didn't want too. Don't worry, there's still a lot of nice formats to play with on Facebook, and new ones as well.
LinkedIn had 500 Influencers so far that you could follow for their news and insights. This number is now 25000, and you can apply to be one of them if you are particularly brilliant, insightful, and respected. We think it's a super tool for CEOs or any holder of an expertise and willing to share it. As a social media agency, we're also happy to see something which will probably increase the quality of postings on Linked (yes, just like us, you saw this ugly wave of "Solve" and "Answer it" stupid pseudo IQ-test questions).
Oh, and last but not least, The Patch is now a monthly live event at The Hub in Singapore. Do come and join us on April 9th for the next session, it's a good way for you to know how these updates apply to your brands/projects, and for us to know more about you and your needs.
The rest of the updates are in The Patch :)
See you next month,
Agence Tesla Asia