- An undercover reporter posed as a police officer and recorded a video making allegations of sexism, misconduct, and corruption within the Leicestershire Constabulary police department. - The PR campaign's objectives are to restore community faith in the police department, apologize, and show improvements are being made. - The target audience is the local community and anyone questioning the police department's credibility. Tactics will include addressing the issues in local and mainstream media, admitting faults, and highlighting honorable officers.