How to share relevant content?

1. Creating Shareable
Content – Not Noise.
Janet Aronica
Head of Marketing
Shareaholic

2. Hi! I’m Janet.
Head of
Marketing
Shareaholic

3. Nights and weekends
to early growth
2008 Mozilla Firefox
Extension Award 1 MILLION
downloads
February 2008 June 2009
3

4. Browser Tools
2 MILLION
Browser downloads

5. publishers
200,000
Publishers
Source: Running to the Kitchen
http://runningtothekitchen.com

6. 2500
API
calls
2,500 +
API developers
6

7. 270,000,000
People each month

8. + +
That’s more than Germany, France &
the United Kingdom combined.
8

9. Shareaholic is the 4th largest
country in the world.
9

10. Humble
beginnings?

11. Strugglefest.
11

12. 27%
Referral
Traffic
12

13. #1
Take a
step back.
13

14. Analytics
14

15. Friends don’t let
friends post
without a plan.
15

16. Editorial
Calendar
http://bit.ly/SHRedcal
16

17. #2
Kinds of
Shareable
Content
17

18. Leverage
current events
18

19. Lists work.
19

20. MORE content.
20

21. FML.
21

22. Guest bloggers
Freelancers
Interns
22

23. #3
Shareable
formats
23

24. Source: SEOmoz http://mz.cm/y2MX7d
24

25. Your
headline is
your first
impression.
25

26. Great
headlines
are:
• Urgent
• Useful
• Specific
26

27. 27

28. Introductions
28

29. Great
introductions
• State a problem
• Popular phrase
• METRICS
29

30. Predictable
Voice
30

31. 31

32. Brand your visuals
Source: He and She Eat
Clean http://bit.ly/SeLyiT
32

33. It might not
be love at
first sight.
33

34. Link to old
content
Source: How About We
http://howaboutwe.com
34

35. Related
content
Source: Guilty Kitchen
http://guiltykitchen.com
35

36. #3
Promoting
your content
36

37. Page
Featured Title
Image
Meta Description
37

38. Funky page title
Not your Twitter
account
38

39. Sweet page title!
Optimized for Twitter!
39

40. #4
Plugins
40

41. Plugins
• WP Touch
• Auto Featured
Image Plugin
• Editorial Calendar
• All in One SEO Pack
41

42. Why
do
people
share?
• Kony
2012,
Buzzfeed
What do you
share?
42

43. Thank you!
• @JanetAronica
• @Shareaholic
• Shareaholic.com