qNext - zeta - presentation

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The document discusses potential branding and marketing strategies for two products from Qnext: a personal edition and a business edition. For the personal edition, it considers potential names, taglines, product differentiators compared to competitors like Dropbox, and a free software/OEM partnership distribution strategy. For the business edition, it also discusses potential names, taglines, core values, product differentiators from competitors like Citrix and Dropbox, and a partner-based distribution strategy targeting small/medium businesses.

Marketing

Qnext Branding 2015
Adrian
Srineetha
Malcolm
Qianshu

- Potential names (™ checked)
- FileJumper (filejumper.ca)
- WooshFile (wooshfile.com)
- Instacloud (instacloud.ca)
- Tagline
“All your files. All your devices.”
(alternate) “No file is an island”
Qnext Personal Edition

Qnext Personal Edition
- Product Differentiations
- Unrestricted storage & transfer
- Streaming media
- No annual fees
- Security from NSA etc
- Competitive Analysis
- Dropbox
- Google Drive

Qnext Personal Edition
- Product Channel Strategy
- OEM partnerships
- free software

Qnext Business Edition
- Potential names (™ checked)
- ContinuIT / www.datacontinuit.com
- SecuriFlow / www.securiflow.com
- Datavirtualiser / www.datavirtualiser.com
- Tagline
- “Your virtual briefcase”
- Core Values
- Your own virtualized private corporate cloud
- Scalable cost-friendly solution
- Ease of deployment

- Product Differentiations
- Unrestricted storage, easy to scale
- Centralized file access control, audit trail
- Secure data transfer pipeline
- Choice of hardware deployment
Qnext Business Edition

Qnext Business Edition
- Competitive Analysis
- Citrix
- Dropbox
- Watchdox

Qnext Business Edition
Product Channel Strategy
- Partner with OEMs
- Small to medium size businesses do not own their
hardware
- Ready to implement solution
- Additional business revenue
- Complements current file infrastructure
- Can be added on

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qNext - zeta - presentation

1. Qnext Branding 2015 Adrian Srineetha Malcolm Qianshu

2. - Potential names (™ checked) - FileJumper (filejumper.ca) - WooshFile (wooshfile.com) - Instacloud (instacloud.ca) - Tagline “All your files. All your devices.” (alternate) “No file is an island” Qnext Personal Edition

3. Qnext Personal Edition - Product Differentiations - Unrestricted storage & transfer - Streaming media - No annual fees - Security from NSA etc - Competitive Analysis - Dropbox - Google Drive

4. Qnext Personal Edition - Product Channel Strategy - OEM partnerships - free software

5. Qnext Business Edition - Potential names (™ checked) - ContinuIT / www.datacontinuit.com - SecuriFlow / www.securiflow.com - Datavirtualiser / www.datavirtualiser.com - Tagline - “Your virtual briefcase” - Core Values - Your own virtualized private corporate cloud - Scalable cost-friendly solution - Ease of deployment

6. - Product Differentiations - Unrestricted storage, easy to scale - Centralized file access control, audit trail - Secure data transfer pipeline - Choice of hardware deployment Qnext Business Edition

7. Qnext Business Edition - Competitive Analysis - Citrix - Dropbox - Watchdox

8. Qnext Business Edition Product Channel Strategy - Partner with OEMs - Small to medium size businesses do not own their hardware - Ready to implement solution - Additional business revenue - Complements current file infrastructure - Can be added on

Editor's Notes

Citrix strong compliance with security regulations Lacks end-user control Dropbox Integrates readily into corporate workflows Lack of security in data control (only public cloud) Watchdox Elegant user experience Vendor not able to support large on-premise implementations

qNext - zeta - presentation

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Editor's Notes