The document discusses potential branding and marketing strategies for two products from Qnext: a personal edition and a business edition. For the personal edition, it considers potential names, taglines, product differentiators compared to competitors like Dropbox, and a free software/OEM partnership distribution strategy. For the business edition, it also discusses potential names, taglines, core values, product differentiators from competitors like Citrix and Dropbox, and a partner-based distribution strategy targeting small/medium businesses.