AdoptMeApp Proposal for speaking slot NCPP (National Council on Pet Population) Research Day

1. The Power of Volunteer Photos of Adoptable Pets
By Cynthia Typaldos (CEO) and Rob Blackwelder (VP Operations)
Organization: Kachingle (services: AdoptMeApp, AdoptedMeApp, SponsorMeApp)
Cynthia Typaldos 408 867-8875 office | 650 215-8406 cell cynthia@kachingle.com
www.adoptmeapp.org
AdoptMeApp is used by volunteers, fosters (and optionally staff) at animal shelters and rescues
to tell the stories of adoptable pets through social media. Volunteers and fosters take pictures
and videos, then add snappy captions to create a "diary" for each animal that helps drive traffic
to the pets' online profiles, which also display these stories. Potential adopters thus have much
more information about each pet than was
previously available. At the time of this abstract,
AdoptMeApp is already implemented in six animal
shelters (five in the US, one in Australia), including
both government and nonprofit organizations.
AdoptMeApp is being implemented in additional
shelters and rescue groups on a monthly basis.
More information at www.adoptmeapp.org.
Our study examines the AdoptMeApp tweets to see
if there are characteristics of pet photos that
generate a higher number of views and retweets.
Understanding which type of pet photos attract the
most attention could be valuable in generating still
more views, which potentially can lead to a faster
adoptions. At the time of this writing, there have
been tens of thousands AdoptMeApp posts, which
have been viewed four million times. (We expect
these numbers to be significantly higher by the time of the symposium.)
For example, Zook is our shelters’ most retweeted post
thus far…but why? Rochelle is our most viewed post
thus far…again, but why? We will attempt to answer
these questions, show many more of our most popular
posts, and explain why we believe they became the most
popular.
While there will be some rigor to the analysis, and the
data will be extensive and complete (via Twitter
analytics), there are many variables involved such as
which shelter, which volunteer poster, time of day, type of
animal, position of animal, color or breed of animal,
followers, etc., including total randomness.
Still, the sheer volume of our posts and views will give
some credence to the belief that our shelters’ most
viewed posts do have something unique about them; that
this specialness can be boiled down to a few simple
guidelines and used by all shelters and rescue groups to
improve social media posts of adoptable pets.
Ours will be a fun, lively, visual, practical and entertaining
presentation!

2. The Power of Volunteer Photos of Adoptable Pets
By Cynthia Typaldos (CEO) and Rob Blackwelder (VP Operations)
Organization: Kachingle (services: AdoptMeApp, AdoptedMeApp, SponsorMeApp)
Cynthia Typaldos 408 867-8875 office | 650 215-8406 cell cynthia@kachingle.com
www.adoptmeapp.org
References
Shelter Management (call us for name and contact information)
Our Website: www.adoptmeapp.org
AdoptMeApp New user Presentation + Recorded Webinar
Five Minute Presentation at Social Good Apps Seminar
AdoptMeApp - American Red Cross Silicon Valley 2014 Tech Hero
Palo Alto Apps Challenge 2014 Second Place Winner
Palo Alto Apps Challenge AdoptMe(App) 2014 Finalist Video