ICAWC 2011: Emily Garman - Mega-Adoption Events


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Emily Garman, TheSocialAnimal.com
Oklahoma City, Oklahoma, USA

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ICAWC 2011: Emily Garman - Mega-Adoption Events

  1. 1. Empty Every Cage Producing a Successful Mega-Adoption Event Emily Garman, TheSocialAnimal.com Oklahoma City, Oklahoma, USA
  2. 2. What is a Mega Adoption Event?
  3. 3. “ Mega” Usually Means… <ul><li>More than 100 pet adoptions </li></ul><ul><li>Extended or unusual time period </li></ul><ul><li>Event-focused (has a theme) </li></ul><ul><li>YOU decide what else! </li></ul>
  4. 4. Central Oklahoma Humane Society Mega-Events & Statistics
  5. 5. Oklahoma City… <ul><li>600,000 people </li></ul><ul><li>621 square miles (1,000 square km) </li></ul><ul><li>1 “open admission” municipal shelter </li></ul><ul><li>Shelter processes 19,000 animals per year </li></ul><ul><li>48% leave alive </li></ul>
  6. 6. Central Oklahoma Humane Society <ul><li>5 years old in January </li></ul><ul><li>First Humane Society in Oklahoma </li></ul><ul><li>No shelter – all foster homes </li></ul><ul><li>2,500 – 3,000 adoptions each year </li></ul><ul><li>TNR and public, low-cost spay/neuter clinic </li></ul>
  7. 7. We are working to eliminate the euthanasia of healthy, adoptable animals in Oklahoma City.
  8. 8. Central Oklahoma Humane Society Events & Statistics <ul><li>Midnight Woofness I: A WoofSummer Night’s Dream, June 2010 </li></ul><ul><li>Goal: 300 adoptions Record: 388 adoptions </li></ul><ul><li>Participating shelter groups: 6 </li></ul>
  9. 9. Central Oklahoma Humane Society Events & Statistics <ul><li>Midnight Woofness II: Fall in Love, October 2010 </li></ul><ul><li>Goal: 400 adoptions Record: 485 adoptions </li></ul><ul><li>Participating shelter groups: 6 </li></ul>
  10. 10. Central Oklahoma Humane Society Events & Statistics <ul><li>Midnight Woofness III: Under the Big Top, May 2011 </li></ul><ul><li>Goal: 500 adoptions Record : 565 adoptions </li></ul><ul><li>Participating shelter groups: 7 </li></ul>
  11. 11. Central Oklahoma Humane Society Events & Statistics <ul><li>Midnight Woofness IV: A True Homecoming, October 2011 </li></ul><ul><li>Goal: 550 adoptions Record: 582 adoptions </li></ul><ul><li>Participating shelter groups: 12 </li></ul>
  12. 12. Petfinder.com Birthday Celebration Weekend <ul><li>1 weekend, July 2011 </li></ul><ul><li>Goal: 15,000 adoptions in one weekend </li></ul><ul><li>Participating shelter groups: 1,063 </li></ul><ul><li>Record: 15,700 adoptions ! </li></ul>
  13. 21. You’ll Need… <ul><li>4 to 6 months planning time </li></ul>
  14. 22. You’ll Need… <ul><li>Good relationships with other shelters and rescues in your community </li></ul>
  15. 23. You’ll Need… <ul><li>      People (300 – 400 volunteers for our event!) </li></ul>
  16. 24. You’ll Need… <ul><li>Money! (or get everything donated) </li></ul>
  17. 25. You’ll Need… <ul><li>Place to have it </li></ul>
  18. 26. You’ll Need… <ul><li>Theme </li></ul>
  19. 27. You’ll Need… <ul><li>Media Attention </li></ul>
  20. 28. You’ll Need… <ul><li>Community Engagement </li></ul>
  21. 29. You’ll Need… <ul><li>crates/cages </li></ul>
  22. 30. You’ll Need… <ul><li>Internet Access </li></ul>
  23. 31. You’ll Need… <ul><li>shelter/electricity/water </li></ul>
  24. 32. Some Questions… And Things We Learned
  25. 33. What about the WEATHER? <ul><li>Do it at a nice time of year </li></ul><ul><li>Fans & shade if it’s hot </li></ul><ul><li>Tents stay warm if it’s cold </li></ul><ul><li>Plenty of water </li></ul><ul><li>People come anyway </li></ul>
  26. 35. Adoption Fees & Processes <ul><li>Groups usually can’t agree </li></ul><ul><li>Consider lowering adoption fees </li></ul><ul><li>“ On-site,” “open” adoptions </li></ul><ul><li>Instead of finding reasons NOT to adopt to someone, why not find a way to HELP that person become a great pet owner? </li></ul>
  27. 36. How do Cats Fare? <ul><li>We had trailers – climate controlled, quiet </li></ul><ul><li>Don’t bring highly nervous or stressed cats </li></ul><ul><li>Indoors is best </li></ul>
  28. 37. “ But Off-Site Adoption Events are SCARY!”
  29. 38. Not as scary as living your whole life in a shelter. <ul><li>Animals get more interaction with people </li></ul><ul><li>Stressed out for 1 day, and then get a home… vs. a lot more time sitting “calmly” in a shelter cage </li></ul>
  30. 39. How do you spread the word and get people excited? <ul><li>Social Media </li></ul><ul><li>Word of mouth </li></ul><ul><li>Posters/Postcards </li></ul><ul><li>Enlist your “Raving Fans” </li></ul><ul><li>Enlist local radio, TV, newspapers, social media personalities </li></ul><ul><li>Make it an “event” </li></ul>
  31. 40. Off-Site Adoption Events ROCK <ul><li>People may not want to come to “The Pound…” so go where they are. </li></ul><ul><li>People may not know you exist </li></ul><ul><li>Recruit new donors, volunteers and foster homes </li></ul><ul><li>They’re FUN </li></ul><ul><li>You increase your adoptions </li></ul><ul><li>You stay in touch and educate </li></ul>
  32. 41. Your Questions? <ul><li>I will email you my “how-to” guide </li></ul><ul><li>Reach me at: </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook.com/thesocialanimal </li></ul><ul><li>@thesocialanimal on Twitter </li></ul>