Million Cat Challenge: Diving deeper with Managed Admissions
Tinykittens Webcam Partnership Profile
1. 1.3m 11k 500k
Our delightful 24/7 livestream of rescue kittens is the best way
to connect your brand to hyper engaged pet owners.
views likes
featured channel
on ustream.tv
1.4m
with access to
Meet tinykittens.
Our first litter’s virality confirms we’ve tapped into something exciting. Over a nine-week period, we captured:
Partner with tinykittens to promote your brand in unexpected ways.
(And in expected ways too, with banners, messaging and links where they’ll be most effective.)
Enthusiastic use and placement of your product
Mentions and gratitude during weigh-ins feeding time
Post-its. Didn’t expect that one, did you?
Brand integration during scheduled live events, which are heavily promoted by ustream
Highlights from last litter: Pounce-a-thon, A Few of Tinykittens’ Favorite Things, Kittens vs. iPad
○
○
○
○
2. How it works
Who we are
Our community, at a glance
Each litter of kittens is fostered in our home for 9-11 weeks. The duration of the partnership can span one litter,
or the entire kitten season.
Once kittens are big enough, they are spayed and neutered, then returned to our no-kill shelter for adoption.
The kittens’ facilities are kept clean, tidy and stimulating at all times. Internet users tend to be hyper critical, yet
we have received nothing but rave reviews about the facilities, our interaction with the kittens, and the overall level
of care and nurturing they receive.
The webcam streams in HD with audio, 24/7. All footage is recorded and available for viewing, sharing and
highlighting (creating clips).
○
○
○
○
Tinykittens is operated by Shelly Roche, a volunteer for the Langley Animal Protection Society (LAPS). LAPS is an exceptional no-kill
shelter in British Columbia, Canada. When she’s not playing with kittens, Shelly is a computer programmer and graphic artist.
She has a knack for engaging people on the internet.
Let’s chat
Shelly Roche | shelly.roche@gmail.com | @shellyroche | facebook.com/tinykittens | ustream.tv/tinykittens | 604.725.9550