Ocala/Marion County Chamber Green & Sustainable Workgroup


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Final 2009 Presentation of the Ocala/Marion County Green & Sustainable Development Workgroup

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  • I’m not talking about global warming here. I’ve never been what you’d call an environmentalist. Whether you agree or disagree with the environmental aspects. Meeting the needs of the present without compromising the ability of future generations to meet their needs. We all have the responsibility to be good stewards of our environment
  • Consumers increasingly view environmental stewardship and social responsibility as the defining characteristics of great companies. There is overwhelming research supporting the fact that consumers now decide whether or not they use a particular company based on their environmental standpoint and the use of eco-friendly products and services.
  • What do they have in common? Spend millions on market research What they’ve found is Consumers demand it If these guys are doing it we better pay attention and get on board.
  • For years only a small part of the population was truly concerned. That has changed!
  • Once again, Whether you agree or disagree with the environmental aspects, making eco-friendly changes to your organization will reap big rewards for the environment and your business. The sooner you begin implementing a green strategy, the sooner you’ll reap the rewards.
  • Daniel Esty & Andrew Winston If businesses don’t alter their habits to fit in with the changing demands of the population, they will be left behind by their quicker smarter competitors.
  • Ocala/Marion County Chamber Green & Sustainable Workgroup

    1. 1. Green & Sustainable Business Work Group
    2. 2. Sustainability <ul><li>Meeting the needs of the present without compromising the ability of future generations to meet their own needs. </li></ul>
    3. 3. Five Year Strategic Plan <ul><li>The green and Sustainable Work Group was formed to research the creation of a viable sustainability initiative and the positive impact it would have on the environment, the community and most importantly, the benefits to the local business economy. </li></ul><ul><li>A key element of economic sustainability is the importance of Green Business Practices and the value they create for local business. </li></ul>
    4. 4. Why go green? <ul><li>The environment </li></ul><ul><li>Sustainability </li></ul><ul><li>Responsibility </li></ul><ul><li>The Community </li></ul><ul><li>Attracts new industry </li></ul><ul><li>Attracts quality employees </li></ul><ul><li>According to a recent study by staffing firm Adecco USA, 1/3 of workers would be more inclined to work for a GREEN company. </li></ul>
    5. 5. Good for Business! <ul><li>Fundamental shift toward environmental concerns! </li></ul><ul><li>Defining characteristic of great companies! </li></ul><ul><li>Supported by overwhelming research! </li></ul><ul><li>A recent study by Alloy Media found that 90% of consumers believe that it’s important for businesses to act in an environmentally responsible way. </li></ul>
    6. 7. <ul><li>53% of consumers now factor a company’s social and environmental practices into their purchasing decisions. </li></ul><ul><li>Consumers are ready to reward those companies that prove they’re committed to the cause! </li></ul><ul><li>57% are likely to trust the company! </li></ul><ul><li>60% are likely to purchase its products! </li></ul><ul><li>58% will recommend the company to others! </li></ul>We’ve reached a tipping point!
    7. 8. Likely to speak out against a company when they learn they are not environmentally friendly! 40%
    8. 9. Imagine a world in which eco-friendly and socially responsible practices actually help a company’s bottom line. It’s closer than you think! An immediate and positive impact on your bottom line! Green is the new black ! 2007
    9. 10. Organizations who delay are quickly losing their competitive edge. <ul><li>Green to Gold </li></ul><ul><li>Companies using eco-friendly practices are more innovative </li></ul><ul><li>More entrepreneurial than their competitors </li></ul><ul><li>See emerging issues ahead of the pack </li></ul><ul><li>Better prepared to handle unpredictable market forces </li></ul><ul><li>Better at finding new opportunities to help customers </li></ul>
    10. 11. Work Group Findings <ul><li>85% of respondents had added “Green” initiatives or started a Sustainability Program. </li></ul><ul><li>Those who had not, cited limited access to recycling, the lack of time or resources, and a negative view of the “Green” sustainability movement. </li></ul><ul><li>Interestingly none cited cost as a factor. </li></ul><ul><li>79% were interested in furthering or starting a sustainability program and/or joining the Chamber’s Green Workgroup. </li></ul>
    11. 12. Green & Sustainable Objectives <ul><li>. </li></ul><ul><li>To develop and implement a series of best practices that will enhance our community’s sustainability and to educate and assist member businesses about the benefits of integrating sustainability principles and practices into their every day operations. </li></ul><ul><li>Through unified stewardship, business and government entities can encourage and reward environmentally safe and sustainable business practices. These efforts will help ensure that Ocala/Marion County is environmentally and economically healthy, and well on its way to becoming a greener more liveable community. </li></ul><ul><li>These objectives will be accomplished through the implementation and focus on the following three areas. </li></ul>
    12. 13. Green Business Recognition Program <ul><li>Provide an online application and certification process for businesses to indicate their sustainability efforts. </li></ul><ul><li>Award qualifying businesses with an “Eco Partner” logo for recognition and marketing. </li></ul><ul><li>Provide an online directory of all Eco-Partner “green” businesses. </li></ul><ul><li>Showcase best practices on web and print media. </li></ul><ul><li>Select small, medium, and large Green Business of the Year and recognize at the Chamber Annual Dinner. </li></ul><ul><li>Place congratulatory ads in local media. </li></ul>
    13. 14. Advocacy and Awareness <ul><li>Publish top 10 reasons for going green </li></ul><ul><li>Develop portal on Chamber website for Green/Sustainable resources </li></ul><ul><li>Highlight success stories in Chamber Newsletter and other media partner publications </li></ul><ul><li>Provide members with info on upcoming “Green” educational events </li></ul><ul><li>Participate in planning and staging a “Green” jobs summit </li></ul><ul><li>Cluster Green Businesses at Chamber Expo/Green Workshops </li></ul><ul><li>Partner with other counties that have successful programs </li></ul>
    14. 15. Community and Economic Development through Official Eco Partnerships <ul><li>City/County Green Resolution </li></ul><ul><li>Assessment of parking requirements associated with building construction </li></ul><ul><li>Certification of sustainable practices </li></ul><ul><li>Explore alternatives for waste disposal </li></ul><ul><li>Residential and Commercial recycling programs </li></ul><ul><li>Spotlight new and retro fit green businesses </li></ul><ul><li>Safe and Walkable City Initiative </li></ul><ul><li>Green business growth through “Economic Gardening” initiative </li></ul>
    15. 16. Work Group Participants <ul><li>Stu Anderson Base 3, LLC </li></ul><ul><li>Jaye Baillie Ocala/Marion County Chamber of Commerce </li></ul><ul><li>Barbara Burrows Central Florida Community College </li></ul><ul><li>James Catabia Casting Impressions </li></ul><ul><li>Dennis Dimatteo The Solar Guys </li></ul><ul><li>Tamara Fleischhaker Ocala Marion County Chamber of Commerce </li></ul><ul><li>Patricia Gutman North Shore Girl Boutique </li></ul><ul><li>David Harden American Heritage Engineering of Florida </li></ul><ul><li>John Hunt First Avenue National Bank </li></ul><ul><li>Skip McCall City of Ocala </li></ul><ul><li>Kevin McDonald Allstate Insurance </li></ul><ul><li>Daryl Muse City of Ocala </li></ul><ul><li>Trish Perry Community Bank & Trust of Florida </li></ul><ul><li>Jody Phillips Phillips Printing </li></ul><ul><li>Debby Radcliffe Girl Scouts of West Central Florida </li></ul><ul><li>Tracy Rogers Webster University </li></ul><ul><li>Elizabeth Stevens Ocala/Marion County Chamber of Commerce </li></ul>
    16. 17. In Conclusion <ul><li>We recommend the Chamber: </li></ul><ul><li>include a Green and Sustainable Business initiative in the 5 Year Strategic Plan </li></ul><ul><li>Implement a Green Recognition Program </li></ul><ul><li>Advocate green and sustainable business practices </li></ul><ul><li>Promote Community and Economic Development through Official Eco Partnerships </li></ul>