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The Top 15 Video Marketing Statistics for 2015

Jan. 15, 2015
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Marketing

Do you need some juicy video marketing statistics to help get your boss to green light your department's video project? Do amazing video marketing statistics make your pulse quicken? Do you enjoy silly puns about cats in videos? Then have we got something for you to see!

Behold! <trumpets>

What we feel are the top 15 video marketing statistics visualized into a handy downloadable e-book for 2015! We also mixed in a few cat graphics with stats and puns because let's face it, if there weren't cat videos...the internet would likely cease to exist. Enjoy!

Transcript:
The Top 15 Video Marketing Statistics for 2015
(Now jam packed with 43% more cat video puns!)

1. 59% of viewers will watch a video to completion that is less than one minute. - Wistia

2. 92% of mobile video viewers share videos with others. - Invodo

3. 65% of executives have visited a vendor’s site after watching a video. – Forbes (39% have called a vendor after watching a video)

4. 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs

5. When marketers included a video in an email, the click-through rate increased by 200% - 300% – Forrester

6. The average internet user spends 88% more time on a website with video. – Mist Media

7. 300 hours of video are uploaded to YouTube every minute. – YouTube (That's a lot of cat videos!)

8. 64% of consumers are more likely to buy a product after watching a video about it. – comScore

9. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore

10. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight

11. Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO (Read about how our client got a 34% increase in conversions)

12. Using video on landing pages can increase conversion by 80% - Unbounce

13. Mobile makes up almost 40% of global watch time on YouTube. - YouTube (6 billion hours of video are watched monthly on YouTube)

14. 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester

15. Only 24% of brands are using online video to market to consumers. - Kantar Media

Who Came Up With This Super Paw-someness?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios...

Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that?

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The Top 15 Video Marketing Statistics for 2015

  1. Video Marketing Stats for Now jam packed with 43% more cat video puns!
  2. Adélie Studios adeliestudios.com 1 minute is purrrrfect. of viewers will watch a video to completion that is less than – Wistia one minute long. 59%
  3. Adélie Studios adeliestudios.com 92%of mobile video viewers share videos with others. - Invodo
  4. Adélie Studios adeliestudios.com 65% 39% have called a vendor after watching a video. of executives have visited a vendor’s site after watching a video. – Forbes
  5. Adélie Studios adeliestudios.com 70%of marketing professionals report that video converts better than any other medium. – MarketingProfs
  6. Adélie Studios adeliestudios.com When marketers included a video in an email, the click-through rate increased by – Forrester Video also boosts email Open Rates by 19% 200% to 300%
  7. Adélie Studios adeliestudios.com The average internet user spends more time on a website with video. – Mist Media 88%
  8. Adélie Studios adeliestudios.com That’s a LOT of cat videos! 300 hoursof video are uploaded to YouTube every minute. – YouTube
  9. Adélie Studios adeliestudios.com 64%of consumers are more likely to buy a product after watching a video about it. – comScore
  10. Adélie Studios adeliestudios.com Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore 10 20 30 40 50 10 20 30 40 50 10 20 30 40 50 10 20 30 1 min 2 min 3 min Likely got bored reading all that text and are now looking at cat videos.
  11. Adélie Studios adeliestudios.com 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
  12. Adélie Studios adeliestudios.com Read about how one client got a 34% increase. >> Fur real Homepage videos are shown to increase conversion rates by – ReelSEO 20%or more.
  13. Adélie Studios adeliestudios.com Using video on landing pages can increase conversion by 80%- Unbounce
  14. Adélie Studios adeliestudios.com 6 billion hours of video are watched monthly on YouTube. Mobile makes up almost 40% of global watch time on – YouTube
  15. Adélie Studios adeliestudios.com 1.8 Million Words is the value of one minuteof video. – Dr. James McQuivey, Forrester
  16. Adélie Studios adeliestudios.com Only 24%of brands are using online video to market to consumers. –Kantar Media Why shouldn’t this be mew?
  17. Who Did This Super Paw-someness? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios/

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