2. levisstrauss&co
Levi Strauss & Co.
Type Private
Industry Clothing
Founded May 1, 1853; 164 years ago
Founder Levi Strauss
Headquarters San Francisco, California, U.S.
Number of locations 2,800 company-operated stores
[1]
Area served Worldwide
Key people Chip Bergh (CEO);
[2]
Harmit Singh (CFO)
[2]
Products Jeans
Brands Levi's, Dockers, Denizen, Signature by Levi Strauss & Co.
Revenue $4.494 billion (2015)
[3]
Operating income $ 431 million
[3]
Net income $ 209 million (2015)
[3]
Total assets $3.13 billion (2013)
[2]
Owner Relatives of Levi Strauss
Number of employees 15,000 (2013)
[2]
Website www.levistrauss.com
3. LeviStrauss&Co.
Origin and formation (1853–1890s):-Levi Strauss started the business at
the 90 Sacramento Street address in San Francisco. On May 20, 1873 the
company received U.S. Patent 139,121 from the United States Patent and
Trademark Office.
Growth in popularity (1910s–1950s):-Between the 1910 and 1980, Levi's
jeans became popular among a wide range of youth subcultures,
including greasers, mods, rockers, and hippies.
Blue jeans era (1960s–1980s):-rom the early 1960s through the mid-
1970s, Levi Strauss experienced significant growth in its business as the
more casual look of the 1960s and 1970s ushered in the "blue jeans craze"
and served as a catalyst for the brand. Levi's, under the leadership of
Walter Haas, Peter Haas Sr., Paul Glasco and George P. Simpkins Sr.,
expanded the firm's clothing line by adding new fashions and models,
including stone-washed jeans through the acquisition of Great Western
Garment Co. (GWG), a Canadian clothing manufacturer acquired by Levi's.
The acquisition led to the introduction of the modern "stone washing"
technique, still in use by Levi Strauss. In the 1980s, The company closed
around 60 of its manufacturing plants because of financial difficulties and
strong competition from competitors.
4. LeviStrauss&Co.
• Brand competition (1990s):- he activist group Fuerza Unida
(United Force) formed following the January 1990 closure of a
plant in San Antonio, Texas, in which 1,150 seamstresses,
some of whom had worked for Levi Strauss for decades, saw
their jobs exported to Costa Rica. During the mid- and late-
1990s, Fuerza Unida picketed the Levi Strauss headquarters in
San Francisco and staged hunger strikes and sit-ins in protest
at the company's labor policies. The company took on
multibillion-dollar debt in February 1996 to help finance a
series of leveraged stock buyouts among family members. In
June 1996, the company offered to pay its workers an unusual
dividend of up to $750 million in six years' time, having halted
an employee-stock plan at the time of the internal family
buyout. However, the company failed to make cash-flow
targets, and no worker dividends were paid.
5. LeviStrauss&Co.
Recent developments (2000–present):-
In 2002, Levi Strauss began a close business collaboration
with Walmart, producing a special line of "Signature" jeans and
other clothes for exclusive sale in Walmart stores. In 2010, the
company partnered with Filson, an outdoor-goods manufacturer
in Seattle, to produce a high-end line of jackets and workwear.
On July 13, 2017, Levi Strauss heir Bill Goldman died in a private
plane crash near Sonoma, California.
Cultural impact
Levi's has been worn by people from all walks of life, from
miners to Nobel Prize recipients including Albert
Einstein himself, whose famous leather jacket was made by Levi
Strauss & Co in the 30's and has recently been sold at auction
house Christies for £110,500
6. LeviStrauss&Co.
Corporate structure and staff:-Levi Strauss & Co. is a worldwide
corporation organized into three geographic divisions: Levi Strauss
Americas (LSA), headquartered in San Francisco; Levi Strauss Europe
(LSE), based in Brussels; and Levi Strauss Asia Pacific, Middle East and
Africa (LSAMA), based in Singapore. The company employs a staff of
approximately 16,000 people worldwide.
• Ethics followed in company:-one of the first company to integrate
factories.
• the first multinational apparel company to establish a
comprehensive workplace code of conduct for the manufacturing
suppliers.
• the first Fortune 500 company to grant domestic partnership health
benefits.
• In 2011, they launched a program, called Worker Well-being, to
improve the lives of the apparel workers who make their products.
• They were one of the first companies in our industry to establish
a Restricted Substances List.