LEVIS

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LEVIS

  1. 1. PRAJISH P S3 MBA
  2. 2. History •Founded in 1853 by bavarian immigrant LEVI STRAUSS. •In 1873, the first blue jeans was made. •The company remains owned and controlled by descendants and relatives of Levi Strauss’s 4 nephews. •Head quarters – Levi’s plaza in San Fransisco
  3. 3. Values & Vision “ We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit..”
  4. 4. Ethics & Attitude • Initially Levi’s was poor man’s clothing. • 1st sold to gold miners. • Policies includes -Empathy -Originality -Integrity -Courage
  5. 5. Organisation • Levi Strauss & Co. is world wide corporation organized into three geographic divisions. - Levi Strauss Americas(LSA), San Fransisco head quarters. - Levi Strauss Europe, Middle East and Africa(LSEMA), head qtrs at Brussels. -Asia Pacific division(APD), head qtrs at Singapore.
  6. 6. • • • • • • Pvt. Company. STEPHEN.C.NEAL – Chairman of Board. CHIP BERGH – President & CEO. 470 company operated stores. 16200 employees world wide. Revenue - $4.4 billion.
  7. 7. Brands • • • • • Levi’s Levi Strauss Signature Dockers dENiZEN Levi’s 501 Original
  8. 8. Sample shipment data Levis Strauss Co is an importer in the United States which imports goods from the following countries
  9. 9. Competition • • • • • CALVIN KLIEN GAAP ESPIRIT PEPE JEANS Levis enjoys being the most imitated brand of all times. • Most of the cases were on imitating its back pocket double arc stitching pattern.
  10. 10. Advertising • Levi’s marketing styles uses old recordings of popular music in TV, ranging from traditional pop to punk rock. -Ben E King(“stand with me”) -Percy Sledge(“when a man loves a woman”) -Eddie Cochran(“C’mon everybody”) -In India “Fit to die for” ad campaign ran with Deepika Padukone.
  11. 11. Marine honour for levi srauss 1950’s brochure
  12. 12. SWOT Analysis Strengths • • • • • Pioneer in jeans. Location. Well educated employee. High employee involvement. Market share.
  13. 13. Weakness • Excess of ethics. • Kept younger recruits apart. • Lack of good developmental strategic plan.
  14. 14. Threats • Large no: of competitions. • Frequent changes in customer tastes & preferences.
  15. 15. Oppurtunities • • • • Initialy no competitors. Worldwide expansion. Diversified product range. Make use of mega retailers like Wal-mart, KMart.
  16. 16. CSR HIV/AIDS More than 25 years ago, Levi Strauss & Co. was one of the first major companies to acknowledge HIV/AIDS and to apply significant resources towards its eradication. Today, millions of dollars and thousands of volunteer hours later, we remain committed to HIV/AIDS head-on .
  17. 17. *eco-friendly products *Less pollutants.
  18. 18. Conclusion • Levi’s has 150 years of experience in manufacturing jeans. • Levi’s has opted a more localised and youthful approach in its offerings and marketing. But at the same it enjoys equal command over the elder population as well. • We can expect to see another 150 years of History of Levi’s.
  19. 19. Thank U…..

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