Levi Strauss & Co. （LS&CO or simply Levi‘s) American clothing company Created by Levi Strauss, a Bavarian immigrant(巴伐利亚,德国) who sold dry goods to miners(矿工) In 1873, Levi Strauss and tailor Jacob Davis receiveda U.S. patent（获得专利） In 1959 it began exporting, and during the 1960s Levijeans became enormously popular worldwide and sellingits wares in 110 countries worldwide.
Corporate headquarters （公司总部）:Levi’s Plaza, San Francisco Three geographic divisions：1. Levi Strauss Americas (LSA), based in the SanFrancisco headquarters2. Levi Strauss Europe, Middle East and Africa(LSEMA), based in Brussels3. Asia Pacific Division (APD), based in Singapore
1. EMPATHY（同理心） — WALKING IN OTHER PEOPLE’SSHOES2. ORIGINALITY — BEING AUTHENTIC AND INNOVATIVE3. INTEGRITY — DOING THE RIGHT THING4. COURAGE — STANDING UP FOR WHAT WE BELIEVE
is a brand of khakigarments.（服装）In January 2010，TheDockers Brand launchedan advertising campaignwith the tagline “wearthe Pants”, was marketed
Launched in 2003 offers high-quality, fashionable jeans ataffordable prices Jeans are sewn from premium heavy-weightdenim for exceptional durability（耐用性）, thencarefully detailed with vintage-inspired（复古风味）finishes — leaving you with a one-of-a-kindpair that truly lasts.
Denizen means “inhabitant:” belonging to acommunity of family and friends.In the summer of 2011, the dENiZEN® brandlaunched in the United States, providing great-fitting, great-looking, well-made jeans.