Mezivýstup studentského týmu z projektu redesignu daňového přiznání na KISK FF MU v roce 2014.

1. Modular design
of czech tax report

2. A pink tax report? We said NO!

3. Desk-research, personas
and customer-journey

4. Desk-research
○ Czech taxation report is big pain in
our you-know-where
○ People think it is ugly, confusing,
too complicated, nonunderstandable
○ The worst thing – it is PINK!

5. Personas
Young enterpreneur
with IT knowledge
She wants do it quick,
right and without
barriers
Older enterpreneur
without IT knowledge
He wants everything
easy on paper, in
understandable form
and fast by filling.

6. Customer journey

7. Key innovations
and design

8. Design – for who?
○ Based on our research – 1/3
enterpreneurs have small
businesses
○ Another 1/3 – only basic things like
● Wife
● Car
● Kids

9. Modular design
○ Take only what you really need
○ Modules (with colours)
● Basic form
● “Wife” form
● Car & estate form
● Kids form
● …

10. Idea? KISS!
○ Only the most important tax fields
(6)
○ Info about entrepreneur
○ That’s it ☺

11. First prototype

12. Ugly, isn’t it?

13. Better
version!
● Heading
● Most important
part at the
bottom
● Chaotic fields
● Impossible for
machine
reading
● Fields with no
numbers

14. Final visual design

15. Final design
● Simple
● Only what is
necessary
● Looks like a
form
● Easier
language

16. That’s it!
○ We were trying to create the “Wife”
module
○ No time ☹

17. Testing

18. Testing
○3 prototypes
○2 big iterations + one small

20. Testing
○Still need more testing
○Future?

21. Thank you!