Service Design Course: Intro (VIKMB32)

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Introductory meeting for Service Design Course at KISK Masaryk University in Brno. The course is taught in Spring 2014.

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Service Design Course: Intro (VIKMB32)

  1. 1. Service Design Intro Service Design Course VIKMB32 1
  2. 2. How Did the Reading Go? 2
  3. 3. 3
  4. 4. What is needed to come up with service like this? 4
  5. 5. Why are you here? 5
  6. 6. Course Structure 1. Why Services? 2. Methods and Thinking THE BASICS 3. Business 4. Digital Services 5. Customers Service THE EXTRAS 6. Overdelivery 6
  7. 7. Can‘t teach you to be a pilot. But can you help decide if you like flying. 7
  8. 8. Assessment 1. Innovation Report or an Opinion Paper 30 April 2014 @ 10 AM 40 % 2. Tandem Project (Pres + Report) 11 or 18 June 2014 40 % Innovation of a real service 1. Do all industries provide services now? 2. How do you expect postal services in the Czech Republic to develop in the next 10 years? 3. What are the major strengths and weaknesses of public services in the Czech Republic from the CX perspective? Recommendations and draft designs Client presentation 4. How does technology influence services? 3. Book Presentation and Lecture Engagement 5. One thing the NGOs need to improve their services 20 % 8
  9. 9. Communication High standards of communication are expected. My mobile 602 412 089 My email adam.hazdra@gmail.com Please allow me up to two days to respond. All information (lectures, dates, homework) will be available at my blog at adamhazdra.blogspot.cz. 9
  10. 10. I need your help Photographer Someone who will document all we will do starting next week. Mr/Ms Feedback Someone who will speak on behalf of the class and communicate feedback, ideas, suggesstions etc. Blogger (Optional) Someone who will set up a blog and track our progress for future students and others. Please note: No benefits will be derived from having one of the functions. But it will help a lot ;) 10
  11. 11. Book a few Dates 12 May 2014 (The whole day) We will do a field trip Location will be disclosed later 30 May 2014 (Evening) Networking with lecturers and partners Bar, který neexistuje 11
  12. 12. Until Next Time 1) Please bring an A3 depicting all brands that create your everyday life. (Tip: Try writing down all brands you use during one day.) 2) Please read one of the following books. (Tip: Make sure to google „Experience Economy“ at least.) 12
  13. 13. Next Meeting Brno Philharmonic Komenského náměstí 534/8 Wednesday 19 February 2014 12:15 – 15:30 13

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