CallDrive is a mobile-focused tool and mobile advertising solution for automotive dealerships that aims to increase leads and sales. It provides a mobile app that allows dealership staff to receive, manage, and track leads from their phones. CallDrive focuses on pay-per-click advertising campaigns with "click to call" options and proprietary accounts, targeting calls which are late in the sales funnel at a lower cost per lead. It works by optimizing the lead and sales process through a dashboard, call tracking, staff performance metrics, and adjusting advertising budgets based on call recordings and staff ratings.

1. CallDrive

2. Increase Leads and Sales
■ Automobile Market is Changing.
■ Dealerships have Noticed a Decline in Sales.
■ Decline Correlates to Decrease in Desktop and Increase in Mobile.
■ Our Solution is a mobile focused tool and mobile advertising:
○ The Tool is your Phone which will:
■ Receive, Manage & Track Leads
■ Allow GM to Monitor Staff.
■ Self-Optimizing - Lower Cost per Lead.
■ Transparent - Track What Advertising Works Best.
■ Inventory Option/Vehicle Management
○ Mobile PPC
■ PPC with Focus on “Click to Call”
■ Unique “Call Only” campaigns.
■ Proprietary Custom Accounts.

3. Sales Funnel/Delta in Cost
■ Phone calls are near the end of the sales funnel for
many industries: auto, legal, marketing, etc.
■ Call Only competes against all other mobile ad bids.
■ The delta in cost is that Call Only keywords are
cheaper and convert better.
*Graphic from Wordstream.

4. How does it work?
■ PPC → Leads → Ratings → PPC Optimization
■ Increase Sales on Leads
○ Dashboard
○ Campaign Control
○ Staff Leaderboard
○ Call Tracking
■ Optimize Leads
○ Staff Rating System
○ Increase/Decrease Budgets
○ Call Recording

6. FAQ
CallDrive
connects to the end of the sales
funnel which decreases acquisition
costs. Connect customers to sales
staff through calls. 24/7 customer
care and response.
Reports
CallDrive sends reports via email
daily, weekly, and/or monthly.
You Control Your Spend
with CallDrive, edit snooze or
delete campaigns in real time.
Customize your campaigns
anytime/ anywhere
OEMs
push dealers to focus on
mobile. CallDrive submits ads
for co-op automatically.
Staff
has too much down time.
Keep staff engaged. Call
routed to Staff’s mobile device.
Staff can listen to calls, mentor
each other, and access “dead”
leads 24/7 directly from their
phones on the lot, at home or
anywhere. .
Dealer Mobile Websites
are hard to use. CallDrive doesn’t
require a mobile website.

7. SOLUTIONS
■ Does it work with my CRM?
○ Yes.
■ What is the cost?
○ Standard Agency Cost (20%) - Tool is free.
■ What is the estimated cost per car sold?
○ 50-70% less than the average of $608.* (NADA)
■ Do I have control of ad spend?
○ Yes. Changes are made in real time.
■ Can I upload new inventory?
○ Yes. It automatically uploads.
■ Can I change my budget?
○ Yes. Changes are made in real time.
■ Can our other leads be forwarded into system?
○ Yes. We welcome them.

8. “
We are building a new product and would
like your insight and help.