Ada Lau is a freelance UI designer with experience in account management and operations roles. She advocates for customers through user research and testing to ensure designs meet user needs. Previously, she managed accounts and events at an VR company, implemented feedback to improve a coworking space, and coordinated educational programs. Ada holds degrees in Urban Studies and Chinese Studies and is proficient in design tools like Sketch and InVision.

1. Ada Lau
UI Designer
ABOUT ME
I’m a freelance UI Designer with a background in account management. I’ve been lucky to work at
small companies where I worked cross-funtionally to improve the customer’s journey. These
experiences taught me how to best advocate for the customer. I approach every problem through the
lens of the user and will always champion for them in my designs.
EXPERIENCE
Exit Reality VR
Senior Account Manager
Managed 23 accounts post-sales; ensured 100% success rate in
product onboarding
Created mockups for client branding approval
Oversaw logistics for product installations, marketing
activations, corporate events, and conventions
Successfully upsold a $400,000 account by 12%
Nov 2017 - April 2019
Worked with developer to re-design company’s queueing
system, which resulted in 80% platform utilzation at events
PARISOMA by FABERNOVEL
Operations for Coworking Space
Implemented member feedback to create a space that is
conducive to work and communitY
May 2015 - Aug 2015
FABERNOVEL US
Operations for Learning Expeditions
Internally - standardized training, and created process documents
on how to execute LX’s based on clients’ responses to programs
Externally - managed relationships between clients, vendors, and
internal project analysts to ensure successful weeklong programs
Coordinated industry-specific Think & Act events for 150+
attendees
Aug 2015 - Nov 2017
Freelance
Dec 2018 - PresentAda Lau
Client: LBE.news - created logos for responsive web
UI Projects: 3 conceptual apps where I was responsible for the
user research, creating wireframes, iterating, and creating all UI
elements
EDUCATION
Univeristy of California, Irvine
BA, Urban Studies
BA, Chinese Studies
Aug 2008 - Aug 2012
CareerFoundry
Certificate, User Interface Design
Aug 2018 - May 2019
TOOLS
Sketch
InVision
Balsamiq
Adobe Photoshop
Keynote
Paper + Pen
SKILLS
Project management
User flow
Usability testing
Wireframing
User research
Personas
Prototyping
FREELANCE
PROJECTS
Logo creation
Marketing assets
www.adalau.me
alau126@gmail.com
(415) 308-8352
Design 101 Course
CERTIFICATE
DesignLab