Suresh Sambandam, CEO of The Power of Simple, is presenting on SaaS marketing strategies for the AWS India marketing team. The presentation covers topics like the SaaS flywheel model with customers at the center, inbound marketing channels like SEO, content marketing approaches, and key marketing metrics. It provides guidance on positioning, branding, and building products and audiences.

1. SaaS Marketing & AMA
for
AWS India Marketing Team
Suresh Sambandam
CEO,

2. The Power of Simple.

3. Digital
Workplace
Low Code
Platform
Workflow
Management
Project
Management
Community
Platform
Procurement
Cloud
Offerings
Coming Soon

4. Customers across 160 Countries

7. G2 Grid® for Low-Code Development Platforms

8. Top 100
Fast Growing Products
BEST SOFTWARE AWARDS
2020
Top 100
Software Companies
BEST SOFTWARE AWARDS
2020
Top 50
Project Management Products
BEST SOFTWARE AWARDS
2020
What People say
“Great Value”
“Great User Experience”
“Helped us move from
paper forms”
4.2
4.0
4.1

9. Playbook for making Unicorns

10. Source: http://christophjanz.blogspot.in/2014/10/five-ways-to-build-100-million-business.html
5 Ways To build your
business
Viral Loop
UGC leading to SEO traffic
Referral Loop
Inbound Marketing
Inside Sales
Inbound
Outbound
Enterprise Sales
Wine and Dine

11. SMB
Enterprise
India/Asia Global
SaaS Opportunity Segments

12. B2B Market - Size Segmentation

13. The SaaS Model
Marketing Product Sales
(New / Repeat)
Customer Success
Acquire Engage Succeed Convert
Marketing Product Sales
Customer Success

14. Then = Funnel
Customers as an afterthought
Marketing
Sales
Now = Flywheel
Customers at the center
OLD NEW
Product
Product
Customers
Marketing
Sales

15. SaaS
-
Global
SMB
Market
Flywheel Global
SaaS
Model
Great
Product
Low
Price
High
Volume
Sell
Everyone
Sell
Online
Open
Pricing
Try
&
Buy

16. Positioning
Vs
Marketing Slogan

17. Positioning Statement
For Target Customer that Needs/Cares about
,
Company/Product/Service is a Category/Solution
that Benefit .
Unlike competitor, Company/Product/Service is
Unique Differentiator .

18. Source: https://milesherndon.com/blog/what-is-brand-essence

19. Remember!
You are building
2 (Two) Products!

21. Marketing Dimensions
X
Z Y

22. The long list of
Inbound Marketing
Channels

23. SEO is Underrated !!!

24. 94%
organic
Organic vs PPC Click Share ???

25. How increased
organic traffic by 500% in
just 2 years
https://culture.kissflow.com/how-we-increased-our-organic-traffic-by-500-in-just-2-years-1d25d1c391e5

26. 4 Types of User Intent
2. Informational
3. Navigational
4. Investigation
1. Transactional
More details on this in my Blog
https://www.entrepreneur.com/article/309779

27. Domain
Authority
Topic
Authority
👍
👎

28. Virtual Content Silo
(created with internal linking)

29. Content Marketing
Vs
Marketing Content

30. Why No One Wants to Spend
Time on Our Blog (and why
we’re ok with that)
https://culture.kissflow.com/why-no-one-wants-to-spend-time-on-our-blog-and-why-were-ok-with-that-37964d1ba10a

31. Gallery Airport
Content Marketing Marketing Content

32. Distribution
Vs
Creation

33. Cross Functional
Contract
8%

34. The Absolute 7 Marketing Metrics
1 Impressions CPM
2 Visitors CPC
3 Signups CPS / CPL
4 Valids ---
5 MQL ---
6 SQL ---
7 Customer CAC / LTV / Payback