If you’re a small business owner or owner of a start-up company, the key to driving sales is to have an effective marketing strategy in place. In fact, marketing is the fundamental promotional tool for any business, big or small. In the Marketing Techniques for Small Business course, you will learn everything there is to know about marketing your business online and offline, covering essential topics such as social media, email marketing and search engine optimisation. In this beginners marketing course, you will learn expert SEO techniques, how to put together a winning social media strategy, how to use keywords in your content to attract your target audience, the basic rules of blogging, marketing trends and much more. On successful completion, you will have the practical skills and knowledge to utilise the tools learned in this training session to grow your audience online, drive traffic to your site and turn website clicks into conversions!

1. Marketing Techniques for Small Business
If you’re a small business owner or owner of a start-up company, the
key to driving sales is to have an effective marketing strategy in place.
In fact, marketing is the fundamental promotional tool for any
business, big or small. In the Marketing Techniques for Small
Business course, you will learn everything there is to know about
marketing your business online and offline, covering essential topics
such as social media, email marketing and search engine
optimization.
In this beginners marketing course, you will learn expert SEO
techniques, how to put together a winning social media strategy, how

2. to use keywords in your content to attract your target audience, the
basic rules of blogging, marketing trends and much more.
On successful completion, you will have the practical skills and
knowledge to utilise the tools learned in this training session to grow
your audience online, drive traffic to your site and turn website clicks
into conversions!
Learning Outcomes:
● Discover a wide range of strategies for marketing your
business on a budget
● Learn how to put together a winning social media strategy to
drive traffic to your site
● Develop your brand online and offline with our expert
marketing advice, tips & tricks
● Optimise your website for search engines using advanced
SEO techniques
● Understand the rules of content marketing and learn how to
use keywords effectively
● Master email marketing & video marketing with our how-to
guide for beginners
● Understand the differences between online and offline
advertising and PR
● Get up-to-date with the latest marketing trends to stay ahead
of the competition
● Be able to identify your target market to attract your audience
online
● Familiarise with the basic rules of blogging with instructions on
how to start a blog

3. Who is This course for?
This introductory marketing training course is suitable for small
business owners or those who are planning to start their own business
and want to learn how to make the most of marketing tools to promote
their business online and offline. There are no specific entry
requirements for this course, which can be studied part-time or
full-time.
Requirements
Our Marketing Techniques for Small Business is fully compatible
with any kind of device. Whether you are using Windows computer,
Mac, smartphones or tablets, you will get the same experience while
learning. Besides that, you will be able to access the course with any
kind of internet connection from anywhere at any time without any kind
of limitation.
Assessment and Certification
Upon completion of the course, you will be required to sit for an online
multiple-choice quiz based assessment, which will determine whether
you have passed the course (60% pass mark). The test will be marked
immediately and results will be published instantly.
After completing the course, you can order a certificate of
achievement to display your achievement for as little as £3.99 for the
PDF version and £7.99 for a paper version or £10 for both. There is an
additional £10 delivery charge for international students.

4. Career Path
On successful completion of the course, learners will have an
excellent understanding of how to incorporate marketing techniques
and tools into their wider business strategy, with the practical
knowledge to understand their target market and the different ways to
promote their product or service. This training course will also help
those who want to kickstart their career as a marketing professional
gain recognition of their skills.