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1. A Product Teardown by Abhinav Thakur
Thakurabhinav702@Gmail.com
Problem Statement Main Premise : Increasing User Engagement
Overview of Problem Statement :
The typical IELTS aspirant prepares heavily for the IELTS exam for a period of 2-4 weeks. Our
core offering is therefore a 4-week crash course with live classes. However, we get a significant
number of users who attend our free demo class who would be taking the IELTS exam 6
months to a year later. They are exploring what the IELTS exam is about.
How can the Leap IELTS App continue to engage these users until they are ready to
invest time in the crash course?

2. Target Audience
College Graduates
Students who just graduated from college
and exploring higher studies opportunities
in other countries
Working Professionals
People who already have a job and they
are looking for mainly specialized degrees
in other countries

3. Stages of user interaction with the product
Reach
Awareness :
This is where customer
begins the relationship
with the brand.
Typically user are well
aware before they visit
the website.
This is the most
important part of strategy
Convert
Interaction :
User becomes
acquainted with the
product.
It is best for consumer to
continuously evaluate
the services.
Always try to give
consistent information
Engage
Evaluation :
Once User evaluated the
product and its services,
they are more likely to
perform the goal.
One of the best way to
stand way to stand out
from competitors is to
provide robust access to
information.
Act
Conversion :
User after undergoing all
the mentioned stages
will finally perform the
action.
And voila we have our
user which is finally
converted into a
customer.

4. User journey Cycle
User installs the
app/visits the
website
.
User explores &
evaluate the app
Users compares the
services with
competitors
User becomes a
customer
Users finally decides to
make an investment in
the product
05
01
02 03
04

5. How can the Leap IELTS App continue
to engage the users until they are ready
to invest time in the crash course?
1. Help the users to familiarize themselves with IELTS
exam by providing weekly articles and blogs regarding
info about colleges based in their preferred countries.
2. If leap scholar provides ambient amount of information
regarding their queries then users are more likely to
invest their time and money after all according to the
user leap scholar has already established itself as a
trustworthy source of information for their doubts.

6. Solution
● Now that we have established in the earlier slide
regarding how much it's crucial to provide adequate
information to its users,let's explore the solution
more further.
● Leap scholar should develop a content structure for
each country with adequate information regarding
colleges and fields available for higher education.
● This won't just help with better user but also with
seo, as google ranks website which provide quality
and original content.

7. Ideal content structure
Pillar Content
USA
Australia
Field of study
UK
Canada Ireland
College/University
Field of study
College/University
Field of study
College/University
Field of study
College/University
Field of study
College/University

8. Ideal customer Journey
1
Home-page
User will land on homepage
Signup
User will signup
2
Blogs/articles
Users will familiarize
themselves with IELTS by
reading blogs
3
Email push notification
Users will be sent article
alerts according to
segregated category
4
User visits again
Voila we got our customer
5

9. Conversion & Engagement
1. Now that our users has landed on our website,
we have to keep our user engaged and
eventually convert them.
2. We will have to deploy Content marketing &
Direct marketing techniques like Email
marketing and Push notifications.
3. Interested Users first course of action is to go
through blogs and get themselves familiar with
the services and offerings of the website.
4. All these Actions will eventually lead to
conversion.

10. Conclusion
1. Quality content always ensures engagement and helps users to make informed
decision moving ahead leap scholar should start creating content which users can use
to keep themselves updated regarding IELTS.
2. Quality content combined with direct marketing is perfect recipe to ensure
engagement and quality conversion.
3. Solutions aren't supposed to be complex, most of the time most obvious answer is the
correct answer.