This document provides an overview of a preschool business that aims to empower women through career development and entrepreneurship. It offers services to existing preschools and secondary schools targeting lower-income families, helping to modernize their operations through customized curriculum, teacher training, digital learning tools, and other services. The founder and co-founder have over 15 years of experience in preschool education. While currently bootstrapped, the business has potential for growth given the large market size of over 250 million children from lower-income families in India.

1. 1) Introduction
1. Founded in 2014, we empower women through career development and
entrepreneurship through our Budget Pre-School.
Our Operations are cater in two category
Mortar and Brick base.
Right from building, infrastructure, curriculum, Staffs etc. Are at zoomed by our
management. Currently we are running our own center at Chhattisgarh.
Aggregation of existing Small Scale Pre Schools
Under this model we only provide our services to the existing Pre-Schools
considering the following advantages like
1> High Scalability
2> Low Asset heavy Model.
2) Team
Namita Kar - Founder (who has an overall experience of 15+ years in Pre-
Schools)
· Worked as a Center Supervisor in Foundation Kindergarten from May
2001 to October 2008
· Worked as a Center Co-Coordinator in Doon Valley Pre-School from
November 2008 to January 2013
· Founder Brain-Work Knowledge Group from August 2015.
· Recognized by many firm for the contribution in Child Specialist at
Pre-School Level
Linked in Profile
https://www.linkedin.com/profile/view?id=AAIAABqzc-
UBJD5OCwYFb26g9xT63GFXfGPW7_k&trk=nav_responsive_tab_profile_pic
Sukant kar - Co- Founder
· Bachelor of Engineering (B.E) in Electricals.
· Having an experience of 6+ years in Indian and United States was also
an active member for CRY.
· Working as a Co-Founder from August 2015

2. · Won many awards during professional and Student Carrier
Linked in
Profile: https://www.linkedin.com/profile/view?id=AAIAAAOzHrwBw9_cqf8X7
2PjM0ehBKO0oWZBEUM&trk=nav_responsive_tab_profile_pic
3) What is the issue / pain point that your product / solution addresses
 Explain why your customers need your solution

3. NOTE: Considering the Asset heavy Model of the existing schools, we only
provide the service to Pre-Schools and Secondary Schools who targets middle
to Lower Income Group Families also these Schools suffers with lack of
MORDERN aid which can raise their standard if we provide a bit of
technology
 Mention what they are currently doing and how your product/service is a
better solution
During Our initial case study of few such Schools we identify the below
challenges which can easily solved to raise the standard of the existing
schools.
1. Digitalizing the Students Assignment and Assessments, This will not
only save lots of man/days but it will also increase student’s interest
toward learning.

4. 2. Imparting special English Language class. In our initial study we
identified that English language (Speaking & Writing) are the most
challenged area among students, considering its importance in our
country.
3. Teachers Training. We have come across that there are at least 50%
teachers in these schools who need proper training to know the
technique to delivering any subjects to the student’s i.e making a subject
more interesting way to teach.
4. Organized Curriculum. We have observed that most of these schools
either following a Government Text Books or their own material which
are either unorganized or they are very theoretical. For making
understanding the Kids we need a curriculum which is more interacting
and more of Experiment/Pictorial based instead of theory based
4) Product / Technology Overview
Our Technology is inculcate below tings
1> Customized designed Curriculum based on the schools requirement.
2> Teachers Training Program.
3> Imparting Digitalized extracurricular classed Like
 Theme Base Classes
 Basic Computer Classes
 Abacus math
 Student Assessment Program
 Cultural Event Organization in Schools
4> On Demand Smart Board based Teaching in case the School is required.
 Smart Board is the Projector base curriculum where you can
show the pictures , Alphabets, Shapes, Opposites, etc in a
dynamic way to the Students
5) Business model
 This is about how you will make money from this business opportunity.
1. We basically provide our services to the existing schools.
2. We can provide one, two or multiple services.
3. Based on the services we calculate the number of students who will be
utilizing our services.

5. 4. Once this is done we calculate the amount of fees the schools is charging
from each students
5. We then came up with a figure, where we charge then X% of the revenue
which the schools is generating /Month or /Quarter or /Halfyealy.
6) What is the size of the market opportunity?
 Be clear about who and where is going to buy your product/service and
how much they would pay for it.

6. 1 Currently we are more focus on Pre-Schools/Secondary-Schools
which who are targeting Middle income Group Family.
2 During our initial Survey we came across that most of these
schools are following old methodology of teaching aid. Hence we
will provide then support to upgrade their system
3 Since our services comes for entire life cycle hence it don’t come
with one time charge i.e we work in shares margin on their
revenue.
4 The share margin is volatile, i.e it varies with the schools, head
count and revenue generated.
 Mention the size of the opportunity in the markets you are planning to
1. 70% of Current Pre-Schools are targeted to families with annual
income > 1 Million
2. Small Scale Preschools and Secondary Schools market in India is valued at
USD 1 billion for the year 2010. The market is expected to reach USD 10
billion by 2020 growing at 36% annually Market organized segment
accounts for 67% of the total preschool/Secondary Schools market.
Market size in terms of number of schools is 150000.
3. Total Population 1.2 Billion
4. Income > 200000 (15%) 150 Million
5. Families having 2-4 Years of Kids with average spend (P.A.) of
12000 ->661246
6. Our Market is 250 Million Children's comprising of those remaining
85% of remaining population whose Income is < 200,000.
“Below is the Analysis made on the penetration and the growth of Preschool
& Secondary School”

7.  This section is NOT about what your plans are, but about what the size of
the market is. This section should therefore give a sense about how many
customers are there in your target market and at the price that you are
selling your product at, what is the revenue potential if all of them were to
buy (not that they will, but this is to give an indication of what the size of
the market is)
7) Current traction

8. Current Revenue
Generation
Admission
Charge
YearlyOne Time Fees(Non
Refundable)ThisIncludes
Books,Bags,Id Card For
That Year Only 7000/Student
MonthlyFees 500/Student
Transport Fees Within4 Sq KM 400/Month
Between4Sq Km to
8 Sq KM 650/Month
Annual DayCelebration
Fees 1000/Year
Festival CelebrationFees 2000/Year
Examination&LibraryFees 500/Year
OutingFees 1000/Year
GrossRevenue
GeneratedPer
StudentPer Year
23,500 to 26,500 /
Year/ Student
Current Capacity 110 Students
8) Competitive landscape
 Who are you currently or in future likely to compete against and what is
your plan to win this battle?
Our solution is one of unique kind thus as per best of our knowledge currently
going forward we don’t have any competition at national level around
1. Apart of having our own Pre-School we also provide End to End Solution to
a Pre-School. End to End means our interaction with the client is on every
day basis till our partnership exist.
2. Our Tie ups don’t end just after providing the solution and but we work
throughout the entire life time till our partnership exists.
3. Our Business model is both B TO C & B TO B.
4. We provide a free Demo services for 3 Week and if there schools get
benefitted out of it or find any considerable change then only with mutual
understanding we continue to work forward as a partners, this makes us

9. the unique Business model around and it also makes us 100% Delivery
assurance to client
 Explain why this is better than competition (a comparison chart is usually
not seen seriously by investors because all presentations tend to show a
comparison chart that will be favorable to your solutions/product)
9) Current equity structure, fundraising history
 Table of current equity holding (cap table)
 How much money have you invested
1. We are till now on Bootstrapping and invested an initial value of 3, 50,000
and in past 6 months after establishment we have spent nearly 3, 00,000
during our operations.
 Mention previous investment history including year, amount and
investors.
Initial FixedCost of Our
Current ExistingPre-
School
Plot Agreement
BuildingAgreement&
Licensing 60,000
Electricity
Commercialization 15,000
Legal State Permission 2000
Marketing Hoarding 20000/Year/Hoarding
Leaflets 25,000/20,000 Leafs
Sunpacks 10,000/200 Sheets
Banners 1000/2 Banners
SMS Marketing 10,000/1 Lakh SMS
CenterSetup IndoorToys 75,000
OutdoorToys 50,000
Interiors 50,000
Curriculum& Event
Organization FestivalsOrganize 1000/Celebration

10. Curriculum&Events
Designingandother
SoftDesigningStuff 1000/Month
Transport Van 3-3.5 Lakh/Van
Initial SetUpCost
Spent 2,50,000 Approx.
Running Cost
ElectricityBill 500/Month
Staff Payment 15,000/4 SeniorStaff
Stationary 500/Month
Transport Fuel and
Mtc 10,000/Month
BuildingRent 10,000
Running Cost 4,92,000 / Year
**Above All investment are made After August 2015
10) Exit options
 How do you think the investors can exit (i.e. who will buy their equity or
do you feel that this can be an IPO)
 IF you can, give examples of exits in your industry (or comparable
examples)