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Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology EducationMcGraw-Hill Technology Education
Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology Education
Chapter 9B
Doing Business in the
Online World
10B-3
Consumer E-Commerce
• Online shopping
– Purchasing through a web site
– Also called Business to Consumer (B2C)
– List of products is nearly endless
– Features
• Searchable catalog
• Secure checkout
• Customer support page
10B-4
Consumer E-Commerce
• Online stores versus brick and mortar
– Brick and mortar implies a physical store
– Brick and mortar properties
• Limited hours
• Salespeople can offer assistance
• Customers can handle the merchandise
– Online store properties
• Store is open 24 x 7
• Salespeople usually not available
• Can only view the merchandise
10B-5
Online vs. Brick and Mortar
Online store catalog Brick and mortar store experience
10B-6
Consumer E-Commerce
• Using online catalogs
– Good online stores have a catalog
– Products are often arranged by category
– Products can be found by keyword
10B-7
Consumer E-Commerce
• Paying for purchases
– Vendors accept several payment methods
• Credit cards
• Paypal
• Electronic Fund Transfer
– May need to create an account
• Simplifies shipping
• Encourages repeat shopping
10B-8
Consumer E-Commerce
• Getting customer service
– Needed to resolve problems
– Understand the policies before ordering
– Contact information
• How you contact the vendor
– Return policies
• Availability and fee for returning items
– Shipping policies
– Charges and fees
• Convenience fees
10B-9
Consumer E-Commerce
• Online banking
– Most teller services handled online
– Balances can be obtained
– Bills can be paid
– Access is typically very secure
– Not available at all banks
10B-10
Consumer E-Commerce
• Online finance
– Broker and investment services
– Costs less than a traditional broker
– Stocks and bonds can be traded
– Loans can be procured
– Tax returns can be filed
10B-11
Business E-Commerce
• Business to business (B2B)
– Business transaction between companies
– Accounts for the majority of e-commerce
– Initially private networks were used
– Common transactions
• Reorder inventory
• Purchase stocks
• Credit checks
10B-12
Business E-Commerce
• Intranets and extranets
– Business partners must work together
• Networks must work together
– Intranet uses Internet technologies
• Only internal workers can access resources
• Use a standard browser to access resources
– Extranets open the Intranet to clients
• Clients have password level access
• Allows the same abilities as employees
– Very simple to use and setup
10B-13
Business E-Commerce
• Telecommuters
– Employee working outside of the office
– Connects to the office through technology
– Several technologies are used
• Home computer and the Internet
• Key card changes passwords often
• Encryption is used to protect data
10B-14
Security
• Improved security measures
– Before 1998, Web security was nonexistent
– Now safer than restaurant purchases
– All reputable sites protect their customers
10B-15
Security
• Secure web pages
– Allows safe transmission of credit card
– Use the secure socket layer (SSL)
• Encrypts data transmission to the server
– Secure pages are easily identified
• URL uses https://
• Browser status bar shows a closed lock
10B-16
Secure pages
Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology Education
Chapter 9B
End of Chapter

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Intro chapter 9_b Bussinus in online world

  • 1. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology EducationMcGraw-Hill Technology Education Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology Education Chapter 9B Doing Business in the Online World
  • 3. 10B-3 Consumer E-Commerce • Online shopping – Purchasing through a web site – Also called Business to Consumer (B2C) – List of products is nearly endless – Features • Searchable catalog • Secure checkout • Customer support page
  • 4. 10B-4 Consumer E-Commerce • Online stores versus brick and mortar – Brick and mortar implies a physical store – Brick and mortar properties • Limited hours • Salespeople can offer assistance • Customers can handle the merchandise – Online store properties • Store is open 24 x 7 • Salespeople usually not available • Can only view the merchandise
  • 5. 10B-5 Online vs. Brick and Mortar Online store catalog Brick and mortar store experience
  • 6. 10B-6 Consumer E-Commerce • Using online catalogs – Good online stores have a catalog – Products are often arranged by category – Products can be found by keyword
  • 7. 10B-7 Consumer E-Commerce • Paying for purchases – Vendors accept several payment methods • Credit cards • Paypal • Electronic Fund Transfer – May need to create an account • Simplifies shipping • Encourages repeat shopping
  • 8. 10B-8 Consumer E-Commerce • Getting customer service – Needed to resolve problems – Understand the policies before ordering – Contact information • How you contact the vendor – Return policies • Availability and fee for returning items – Shipping policies – Charges and fees • Convenience fees
  • 9. 10B-9 Consumer E-Commerce • Online banking – Most teller services handled online – Balances can be obtained – Bills can be paid – Access is typically very secure – Not available at all banks
  • 10. 10B-10 Consumer E-Commerce • Online finance – Broker and investment services – Costs less than a traditional broker – Stocks and bonds can be traded – Loans can be procured – Tax returns can be filed
  • 11. 10B-11 Business E-Commerce • Business to business (B2B) – Business transaction between companies – Accounts for the majority of e-commerce – Initially private networks were used – Common transactions • Reorder inventory • Purchase stocks • Credit checks
  • 12. 10B-12 Business E-Commerce • Intranets and extranets – Business partners must work together • Networks must work together – Intranet uses Internet technologies • Only internal workers can access resources • Use a standard browser to access resources – Extranets open the Intranet to clients • Clients have password level access • Allows the same abilities as employees – Very simple to use and setup
  • 13. 10B-13 Business E-Commerce • Telecommuters – Employee working outside of the office – Connects to the office through technology – Several technologies are used • Home computer and the Internet • Key card changes passwords often • Encryption is used to protect data
  • 14. 10B-14 Security • Improved security measures – Before 1998, Web security was nonexistent – Now safer than restaurant purchases – All reputable sites protect their customers
  • 15. 10B-15 Security • Secure web pages – Allows safe transmission of credit card – Use the secure socket layer (SSL) • Encrypts data transmission to the server – Secure pages are easily identified • URL uses https:// • Browser status bar shows a closed lock
  • 17. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Technology Education Chapter 9B End of Chapter