electric vehicle

1. TRAINING SEMINAR
DIGITAL MARKETING
INTERNSHIP
WAIL ABDALLA ABDALLA
2K19/EC/214

2. DIGITAL MARKETING INTERNSHIP
▰A digital marketing internship is a unique opportunity that allows interns to learn the
essential skills and real world experience needed to excel in digital marketing.
▰A Digital Marketing Intern assists with all stages of digital marketing campaigns, and
can work on a wide variety of projects including web development, social media,
search engine optimization, and email marketing campaigns. Digital Marketing Interns
provide their team with needed help when creating content and designing social media
posts.
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3. ABOUT GIFTHOPS
▰ Gifthops (formerly Floramart) is India’s one of the unique florist and gift destinations,
they deliver fresh flower bouquets, cakes, and personalized gift items. The company have
outlets in 900+ cities in India and abroad. It is basically an e-commerce gifting portal and
Indian florist that delivers fresh flowers, cakes, and other gifting items in every corner of
the country.
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4. INSIGHTS
▰ During the internship, I gained insights about different tools and techniques of Digital
Marketing. I worked with the latest technology on live projects which gave me a feel of a
real job that how is it processed in an industry.
▰ I also learned about different digital marketing vertex such as SEO, paid ads through
SEM, SMM, PPC and many more. Here, I got to show my creativity and know what is there
in me which was hidden. As I worked with all the areas of Digital Marketing, I can justify
myself that which is the field actually interests me.
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5. WEEK WISE REPORT
▰ WEEK 1: My first week at Gifthops was all about getting familiar with the working
platform and tools. This week was basically the event of virtual on-boarding, as it
was an online internship, it was just series of meetings.
▰ WEEK 2: During the second week, I was assigned to research about growing
strategies which Gifthops can use to increase their follower base on Instagram
and other social media platforms, including Facebook and LinkedIn. And I was
then given the login credentials for the company’s social media accounts.
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6. WEEK WISE REPORT
▰ WEEK 3: On the third week of the
internship, I was given the task
of creating a social media
marketing campaigns and
designing creative posters and
short videos of offers for
Father’s Day. Here is one of the
posts:
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7. WEEK WISE REPORT
▰ WEEK 4: This when I was assigned to come up with a list of creative new
names and domains or renaming the company. For this I have used many websites
for catchy names and the second list I made caught the attention of the CEO for the
company and the company was renamed to GIFTHOPS.
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8. WEEK WISE REPORT
▰ WEEK 5: After successfully coming up with name, there was the second assignment
which is designing the logo for the new name. I had little experience on designing logos,
however, I was really enjoying it and quickly found out how creative I was on this task. I
created a logo that represents the company’s interests and after submitting multiple
options, one of the designs I created was choosen.
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9. WEEK WISE REPORT
▰ WEEK 6: On this week, I was asked to look into the competitors on this sector
Therefore, I analyzed the competitors’ strategies and I have made some notes on
what we can do to be different from them.
▰ WEEK 7: On week 7 there was Raksha Bandhan holiday which is Indian festival I
had to create posts and Instagram reels to get more followers which means more
orders.
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10. WEEK WISE REPORT
▰ WEEK 8: During this week of my internship program, there was a pitch deck
session on DTU campus that included many startup companies. I learned how to
prepare for pitch deck and how to present in front of investors as it was my first
opportunity to witness such event.
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11. CONCLUSION
▰ During The internship program made me accustomed to the professional
company culture and the technologies they mostly deal with. It has helped me to
develop good judgment, proceed on my own in new technological challenges, and
develop better analytical skills. Gifthops inspired me to be harder working,
responsible and confident.
▰ This journey has been a great help in the sense that it improved my teamwork
capabilities. On every company, it is important to function as a unit and respect
teammate’s ideas and suggestions.
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