1. Audience research -> Results and
Conclusions.
Question 1; How old are you?
From my research I can see that the people that filled in my
Aged 15 questionnaire were mostly aged 16. Also, due to them being
Aged 16 able to fill out the entire questionnaire about the ‘indie genre
Aged 17 would show that I have chosen the correct target audience.
Question 2; What is your gender?
Male; 4 Due to these results, it shows that my questions were mainly filled in by mainly
Female; 16 females. This is good as I want my music magazine targeted more, towards
females rather than males.
Question 3; What is your favourite genre of music?
15
From my research you can see that the people asked clearly
10
5 like the music genre of ‘indie’ the most. This is in favour of my
0 decision as I want my music magazine to be within the ‘indie’
genre.
Question 4; Who is your favourite band or singer?
For this question I received many answers, such as;
- Florence and the machine
- Coldplay
- The XX
- The Vaccines
- The two door cinema club
-Kings of Leon
-Metalica
This shows that the audience that I asked to fill out my questionnaire listen to many different types
and styles of music.
Question 5; Do you buy music magazines?
Yes; 16
No; 4
These results show that the majority of my target audience buy and enjoy reading music magazines.
This will support my chosen target audience age.

2. Question 6; Which music magazine do you buy? NME? MIXMAG? KERRANG? Q?
NME
From my results I can see that my target audience are most
MIXMAG
likely to read KERRANG magazine. Maybe, I should use
KERRANG KERRANG music magazine to help me create my own.
Q
Question 7; How often do you buy/read music magazines?
15
10
The information that this graph is showing will help me to
5
decide how frequently I would want to have my magazine
0
published.
Question 8; What do you look for when buying a music magazine?
Posters This pie chart shows that when my target audience are
about to buy a music magazine that they look for the
CD's
new and upcoming artists. Due to this, I should do this in
Reviews
my magazine.
New artists
Question 9; Which do you prefer to find in a music magazine? Updates or interviews?
From these results I can see that my audience would rather see an interview
Interviews; 11
with a band or singer; so I will use an interview in my magazine.
Reviews; 9
Question 10; What three words would you associate with the ‘indie’ genre?
20
15
10
5
0
unique
spirit
individual
nature
To the left are the most common words associated with the ‘indie’
freedom
different
discovered
genre. Due to the fact unique and individual were the most
recognised I will probably use these words on my magazine.

3. Question 11; What is most important to you on the front cover of a music magazine?
title
images:
singer/band As my target audience feel as though the title is
colours used
the most important, I will focus on my title a lot
text in cover lines e.g. name of magazine, colour, font etc.
subsidiary images
Question 12; Which indie bands/singers do you like/listen too?
Kings of leon
Coldplay
The XX
The vaccines
Two door cinema club From my research I can see that Coldplay
Florence and the machine are the most liked by my target audience.
Metalica
Arctic monkeys
Question 13; Which indie band/singer do you dislike/not listen to?
Florence and…
Two door…
The vaccines
The XX From my research, I can see that Kings of Leon are
Coldplay the least liked by my target audience.
Kings of leon
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